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The brand has created a rap video which influencers will take it forward and create their own versions on platforms such as TikTok, Instagram and Facebook

By BuzzInContent Bureau | January 22, 2020
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A scan of the Milkybar pack leads to different stories on sharing, helping, learning, playing out more, planting more trees and recycling come alive in the form of promises. Every pack features a link redirecting consumers to a website that plays 3D augmented reality videos that capture stories on all six promises

By BuzzInContent Bureau | January 15, 2020
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The video features Ford Endeavour as the vehicle of choice and a worthy enabler of discoveries for those who dare to charter their unique routes

By BuzzInContent Bureau | January 08, 2020
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As part of the user-generated content contest, one needs to upload a video or a picture performing the challenges using the hashtags #SehatKaPromotionChallenge and #FortuneRicebranOil and tag Fortune Foods

By BuzzInContent Bureau | January 06, 2020
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To engage with the consumers, the online gaming brand brought on board influencers to promote the #PokerFaceChallenge where the participants have to make a video eating a scoop of ice cream while making a poker face for at least ten seconds

By BuzzInContent Bureau | December 20, 2019
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Besides the unboxing, viewers can also expect a fun video featuring the cast of Inside Edge Season 2 where the underlying themes and rivalries showcased in the show get revealed

By BuzzInContent Bureau | December 05, 2019
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Spread over seven episodes, the videos are shot in an intimate informal setting and will be released in intervals on Saregama's YouTube channel. The audio will be available first on Amazon Prime Music

By BuzzInContent Bureau | November 29, 2019
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As part of the larger campaign #NoMoreDeadlines, the brand has launched a half-done music video featuring influencers, who invite their female fans to share their stories on how they defy deadlines and in return be part of the campaign

By BuzzInContent Bureau | November 25, 2019
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For three years now, Bigo Technology has been engaging users through live streaming and short-format content videos via its platforms Bigo Live and Likee. Nagesh Banga, Deputy Country Manager, Bigo Live, shares with BuzzInContent.com what they have on offer for brands and why live streaming will be the biggest thing in coming years

By Akanksha Nagar | November 20, 2019
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The brand has launched a video of members of the Asics Running Club talking about the importance of running in their lives. Asics also launched a user-generated content-led contest on social media

By BuzzInContent Bureau | November 18, 2019
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Delhi pollution is becoming a hindrance for runners in the city. Ahead of the Apollo Tyres Marathon, the organisers have come up with a social media contest, where people have to post a video or picture on Facebook and Instagram with hashtags #GoTheDistance #ATMCMStepUpChallenge, of climbing 100 steps for the next seven days

By BuzzInContent Bureau | November 15, 2019
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With pollution levels almost reaching an emergency state in Delhi, the brand found it an apt time to launch its smart air purifiers and created instant awareness through influencers who posted videos about the product

By BuzzInContent Bureau | November 13, 2019
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The brand sprang a surprise on Pandey's 21st birthday and gifted her brand's products, photographs, toys and other things. Ananya posted a video of the surprise gift on social media, which eventually the brand amplified and garnered more than nine million views

By BuzzInContent Bureau | November 08, 2019
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With 28 mn followers on Instagram, Leone invited all makeup artists to be part of a campaign and secured a reach of 14 mn with over 5.5 lakh views on the video she posted

By BuzzInContent Bureau | November 07, 2019
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The initiative includes a quirky, news-broadcast style digital video; an educational microsite with information and tips on how to save water in a personal capacity; and a pledge campaign on social media

By BuzzInContent Bureau | November 07, 2019
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This is TVF's first association with the luxury hotel brand. The video aims at promoting the brand's #WeekendsAtMarriott campaign that offers guests the flexibility and comfort to indulge in a perfect weekend staycation in their own city

By BuzzInContent Bureau | November 05, 2019
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The channel's radio jockeys across 30 cities in India took the task to #ExploreTheNight using the phone's night mode feature and posting a series of live videos on Facebook Live and photos on social media. The campaign has seen an engagement of more than 6.8 million

By BuzzInContent Bureau | October 29, 2019
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The second season has also been launched in video format for all episodes and will be available on BII website, YouTube, Facebook and other video platforms

By BuzzInContent Bureau | October 23, 2019
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