As part of the partnership, Opportune has onboarded virtual influencers including mrpagalboi, not_enafh, _charlie_flix_, stickman, dudububu, bubududu, lanaturevibes, flake_sayz and rexxi

The Imagine Marketing-owned audio company is all geared up to step into the world of virtual influencers and take their influencer game up a notch

INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety

On the sidelines of the Goafest 2023, BuzzInContent.com caught up with Singh, Country Manager (India and MENA region), AnyMind Group, to delve deeper into the prevalent and emerging trends in the influencer marketing space, the rationale behind long-term and short-term brand-influencer deals, and more

Samridh Ahuja (Principal Associate, TM & Copyright) and Riddhima Dixit (Associate, TM & Copyright) at S&A Law Offices, write about the complications influencers can face if they are not careful while dealing with copyright content

The report has been created in collaboration with Recogn - dentsu India's research division, Boomlet Group and Digital Behaviour Initiative at IIT Delhi

Since digital avatars and virtual reality play an important role in the lives of Myntra's target audience- the GenZs, the e-commerce platform has gone ahead to bet big on its efforts around Generative AI and Virtual reality by launching its own virtual fashion influencer- Maya, Fashion GPT, My Stylist and more as per Myntra's CMO Balasubramanian

Rohit Kumar Singh, Secretary, Department of Consumer Affairs, stated that the government does not intend to stifle creativity and the industry but it intends to protect consumer interests without hindering creativity and business

Targeted at GenZ, Kamaverse is a collaborative effort of Raymond Consumer Care Madison Media and eCultify

The term must be indicated as a hashtag or headline text when an influencer makes posts in partnerships with brands

Speaking to BuzzInContent.com, several members from the influencer marketing fraternity pointed out that while the new guidelines rolled out by the Department of Consumer Affairs can bring around more transparency, a few categories of influencers might feel restricted and face the brunt of penalties irrationally

As per the new guidelines, any endorser who fails to comply with the guidelines can be fined for Rs 10 lakhs and in case of repeat violation, the penalty can go up to Rs 50 lakhs in addition to a stop on endorsements by them for a period of six months to two years

Currently valued at about Rs 1,275 crore, the influencer marketing industry will become worth Rs 1,638 crore in 2023, Rs 2,048 crore in 2024 and Rs 2,456 crore in 2025 before reaching Rs 2,800 crore in 2026

FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, has released the ‘Web 3.0 Influencer & Intelligence Report 2022'

SETVI is a talent and metaverse advisory business and it will represent Polar for Metaverse and Web3.0 opportunities worldwide

Vaibhav Pathak, Co-Founder, The Girlfriend Box, writes how the metaverse is the natural progression from the internet and in the coming days virtual worlds will emerge, and users will immerse themselves in them

While the overall adoption of web 3.0 and the metaverse is at a nascent stage, experts say the Metaverse universe will provide better opportunities for creators and brands

The launch will support brands, marketers, and advertisers to engage with their consumers smoothly as the virtual idol maintains a good image and can be more customisable in comparison to their human counterparts