Alchemy Group's Word Talent garners double-digit growth in a few months of launch; eyes 5X growth this year

Word, a tech-first influencer marketing company, has announced the launch of its influencer talent management arm, Word Talent, earlier this year. Within a few months of its launch, Word Talent has garnered double-digit growth and is exclusively representing 15+ influencers in the short span of time since the launch of the business.

The business focuses on creative storytelling by not just bridging the gap between influencers and brands but also exclusively handling their content, finance and admin requirements. Word Talent taps into the growing influencer market by providing end-to-end solutions for all influencers on board.

Word Talent is looking at 5X growth in the coming year by expanding geographically and focusing on more targeted content. The company will focus on representing and working with influencers with a niche to ensure optimum output and returns for both brands and the influencers.

Dharika Merchant, COO, Alchemy Group and Word said, “Within a few months of launch, we already have 15+ talent exclusively on board as influencers are looking for representation and management thanks to the rise in demand by the industry. Our aim is to continue focusing on not just representing our talent but also ensuring the right partnerships and content that relates to their audience. At this rate, we aim to grow 5X this year by concentrating on a more targeted approach towards marrying the right talent with the right brand. We also plan to spread out and tap into more markets to fulfil the demand for content that goes beyond metro cities.”