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Manabu Yamazaki, President and CEO, Canon India and C Sukumaran, Senior Director- Consumer Systems Products and Imaging Communication Business

Canon has introduced an immersive event series titled #FindYourStory for content creators powered by its latest offering, the EOS R10.

The multi-city initiative is aimed at not only familiarising creators with Canon’s vlogging imaging technology but also the skills needed to create exceptional content through specialised workshops by industry mentors.

With the rise of digital technology and proliferation of social media, content-creation has witnessed a pivotal growth empowered by local storylines. In an endeavour to unlock the potential of creators across India, the event will take place across top 20 towns in the next few months.

Appealing to the millennial audience, the first leg of the series was kickstarted at the Museo Camera Centre for Photographic Arts in Gurugram. To curate an exclusive preview for the EOS R10, the event provided customers with a hands-on experience and included workshops by Canon EOS Ambassadors, leading influencers Isa Khan and Niki Mehra and workshops by Sennheiser and Instagram.

Commenting on the activation, Manabu Yamazaki, President and CEO, Canon India, said, “At Canon, we lay great impetus on the growth of photography and videography culture through our innovative product line-up and customer-centric market activations. In recent times, we have seen social media democratise the field of content creation across regions and borders. Catering to this segment, we are extremely elated to unveil the latest EOS R10, the perfect companion for content creators and further bring forth initiatives that can help their career grow manifold. Understanding the huge potential that content creator/vlogger segment holds in today’s time, our vision is to empower and upskill the influencer community with focused products and workshops that help them conquer the world of creativity.”

Speaking about the #FindYourStory initiative, he added, “This experiential activation is in sync with our larger focus of striking the right chords with the millennial customer group. With the EOS R10, we aim to meet the diverse needs of content creators while serving as an affordable entry-point into Canon’s EOS R system mirrorless technology. Compact and powerful, the Canon EOS R10 is best suited for content creators to #FindTheirStory and narrate it in unique ways through everyday vlogs, reels and shoot in any given environment."

While the workshops at the event helped enhance product knowledge, it also entailed a number of Instagrammable thematic zones where creators could put their skills to test. Content shot exclusively on the newly unveiled EOS R10 was projected across the event, enticing customers to witness a world of creation now possible.