Firework appoints Priyam Jha as Director of Marketing

Live commerce and shoppable videos platform Firework has announced the appointment of Priyam Jha as their Marketing Director. Former AVP Brand Marketing with WebEngage, Jha will now lead Firework’s brand and content marketing functions.

Jha said, “I am very excited to be a part of the Firework team. Having worked closely with digital consumer brands, I have seen the adoption of engagement-enhancing tech solutions skyrocket. The Firework vision in its entirety is extremely compelling, and I believe we are powering the next generation of hyper-growth for consumer brands via a connected ecosystem around video-based commerce. It's going to be a huge learning experience for me, and I am here for the ride!"

Jha’s role will revolve around creating thought-leadership content and brand initiatives to propel the Firework product and brand philosophy to the right audiences.

At WebEngage Jha helped create branding initiatives and top-of-the-mind awareness across multiple geographies powered by multi-form content, PR, and event marketing.

Prior to WebEngage, he handled digital marketing for Zepo, a full-stack E-Commerce platform helping offline SMEs go online and enjoyed a brief FMCG stint as an ASM (Area Sales Manager) at MTR Foods, Bangalore. 

Sunil Nair, CEO, Firework India, said, “We are delighted to welcome Priyam to the Firework universe. We are the first in India to kick off Live-commerce and shoppable videos and the last few months have been very exciting empowering businesses of all sizes to adopt live-commerce. Priyam’s appointment will ensure that our success story is crafted and narrated to grow our universe in India.”