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Sumeet Dubey

Inuxu Digital Media Technologies has announced the appointment of Sumeet Dubey as Chief Business Officer. Based in Mumbai, Dubey will report to Rohit Bagad, Inuxu’s Chief Executive Officer (CEO), and will help the company bolster its belief and effort to help brands reach regional language content consumers.

Dubey has been selling regional language audience and advertising solutions to brands and agencies for a decade. Prior to joining Inuxu, he was associated with Onendia, India’s largest multilingual publisher.

During his eight-year tenure at Oneindia (Greynium Information Technologies Private Limited), he led a sales team of 30 from scratch, including establishing processes and ensuring entire sales sustenance and growth. He also worked with 123 greetings and Webdunia.

Inuxu’s Adgebra is slated to reach about 80% of India’s internet population by year-end. Over the past few years, Inuxu’s native ad platform ‘Adgebra’ has grown to become India’s no. 1 multilingual native ad platform. Adgebra currently reaches 250mn+ unique users, 70% of which consume content in Indian regional languages.

“Native advertising in recent years has taken the fancy of digital marketers in India due to its simplicity, reach and cost-effectiveness. Adgebra offers same native advertising solution along with the power of multilingual solution,” said Bagad. “Indian internet growth fuelled with 4G data connectivity will cross 550 million by 2020. Nine out of 10 new Indian internet users between 2016 and 2021 will consume content in regional language. These data points showcase tremendous opportunity that lies ahead for Adgebra. I’m very confident that Sumeet will help Adgebra scale further growth.”

“I have witnessed remarkable growth of Adgebra in the last three years. No one comes close to offer the kind of multilingual advertising solutions Adgebra offers to marketers,” said Dubey. “I along with my team members at Adgebra across India will ensure that every brand and agency is empowered with its solutions and help their brands and clients get maximum reach.”

Samar Verma

Samar Verma, CEO and Founder of Fork Media Group (majority stakeholder in Inuxu), said, "We have always been strong believers of the regional story and our acquisition of Inuxu a couple of years back is a strong indicator of the same. Inuxu today operates as one of the largest vernacular native platforms in the country with a scale of 10 billion impressions monthly, delivering about five lakh clicks, per day. We are also the only platform that drives about 80% of its revenue from DIY."