LinkedIn launches Creator mode to help creators and influencers build their following

LinkedIn has launched the ‘Creator’ feature globally to support members to gain more visibility on the platform. Every day, LinkedIn is seeing members share and connect like never before as conversations on the platform nearly doubled with nearly five billion connections made last year.

With this surge in conversations, this new Creator mode aims to enable members with tools to prominently display their content, engage with their community, and build their following. 

With the Creator mode, the ‘Connect’ button will be replaced with the ‘Follow’ button. It will also move the ‘Featured’ and ‘Activity’ sections to the top of the member’s profile to more prominently display their content. Members can also share more about their expertise by adding hashtags at the top of their profile, such as #design or #mentorship to further amplify reach for their content, grow their following on LinkedIn.

Creator mode makes it easier for members and companies to optimise their profile on LinkedIn with an improved display of creator assets and greater visibility to attract followers

Tomer Cohen, Chief Product Officer, LinkedIn in his blog said, “At the heart of LinkedIn’s community are creators. People love to see creators give their perspective on what’s happening in the news or share insights into a specific industry — whether that’s a post, a video, a story, an article, or even a comment. We hope the Creator mode helps you feel seen and represented — because your Profile is only complete if it’s completely you. We will continue to work on enhancements to help you express your authentic self, your career goals and stand out to new opportunities.”

Check out LinkedIn’s latest product updates such as Creator Mode, Video Cover Story, and Service Pages in this blog by Tomer Cohen.