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Aiming to break the traits of a rigid male stereotype, Man Matters, the digital health platform for men, has launched a digital campaign #MenDontTalk. The brand roped in ‘Mirzapur’ fame Actor Divyenndu Sharma to encourage men to speak up and begin conversations around physical, mental health and well-being.

The digital film #MenDontTalk, made by Spring Marketing Capital, addresses how cultural and social ideas about masculinity are proving painfully slow at changing the mindset. The archaic concept of Alpha is forcing men to impose self-enforced silence on issues related to vitality, medical problems, intimacy, and other struggles.

In the campaign, Divyenndu, in his unique trademark style, seeks to break this unhealthy stigma and urges men to open up and normalize conversations around one’s wellbeing.

Geet Rathi, Director – Marketing, said, “Man Matters started 18 months back with the vision to help men open up and give them a platform where they can be themselves. After serving more than 300K men in their wellness journey, we are pleased to collaborate with Divyenndu on this awareness-driven campaign to reach out to all men to get access to a platform where they can be free of judgement and open up. Whether it’s the community on the Man Matters App or the free and discreet doctor consultations for all things men, we continue to foster an environment that encourages men to access support at any given time.”

The film -