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Syed Amjad Ali

Slow, a venture led by Neelesh Misra, India’s one of the most loved storytellers, has appointed Syed Amjad Ali as the Chief Operating Officer to lead its creative arm Slow Content.

Ali will primarily be focusing on the growth and sustenance of the creative division, while also working closely with the teams of Slow Products and Slow Experiences on their content initiatives. He shall report directly to Misra.

Over a two-and-a-half-decade journey with Lowe Lintas, Ali played an instrumental role in building strong business relationships with brands, getting them to produce award-winning, effective campaigns. He joined Lowe Lintas in 1995 as an Account Executive and rose through the ranks to become President. Ali held a portfolio of key clients such as Maruti Suzuki, Havells, LG Electronics, Dabur, Vistara, OLX, Honda Cars, Hero Motors, Greenply to name a few. He had interesting stints in the mobile category i.e. Micromax, Huawei, Oppo, Gionee and Vivo. Ali moved to Mullen Lintas as one of the founding members and the leadership team in 2015.

Misra said, “We are happy to bring Amjad on board and confident that his understanding of a brand will help strengthen Slow and the associated brands. Slow Content is born out of an understanding of India’s heartland audiences over the past few decades and the creative company -- an agency and a studio -- shall bring innovative solutions and build on our strength of decency and taking no shortcuts to audiences like stereotyping or objectification. We welcome Amjad and wish him a long-standing fruitful stint with Slow.”

“Slow is a powerful idea born out of disruption. The creative company is one of the manifestations of this idea, there are many aspects to it that will allow you to experience an enriching point of view. Brands need to think differently today and Slow is very well placed to serve them with end-to-end solutions with Neelesh Misra at the heart of it. In a world which changed overnight, Slow has an opportunity to align and navigate with a unique creative worldview,” said Ali.