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Syska Accessories has collaborated with various home-grown digital influencers for its campaign #InMyVeins. With this campaign, Syska Accessories has seen a good 30% jump in its engagement numbers. It also aims to reach out to more as well as newer millennial and Gen Z audiences, who are avid followers of these social media influencers with #InMyVeins.

The campaign #InMyVeins has been created with the objective of promoting and providing a platform to home-grown talented influencers. These are the ones who have their passion running through their veins, which they emote in the form of their art. For the campaign, Syska is collaborating with Eipi Media to scout for fitting and talented influencers from diverse fields such as dance, rap, fitness, comedy, acting, etc., to engage with its new-age audience and drive mass appeal.

Through the collaboration with these digital artists, Syska is aiming to move forward with its proposition of being the perfect companion for its millennial and Gen Z target audience of the country. Be it pocket-sized yet bass speakers or noise-cancelling earphones for the gym freaks or even wireless loaded power bank, Syska has tried to engage its audiences with its product through these unique stories.

Commenting on the campaign, Gurumukh Uttamchandani, Executive Director, Syska Group, said, “We are excited to partner with so many diverse digital artists who are brilliant in their respective fields. Through our collaboration with home-grown social media influencers, we aim to engage with our new-age consumers, including millennials and Gen Z, who are digitally savvy and active on social media platforms. As a home-grown Indian brand, we wanted to create a platform to promote upcoming talent from diverse genres. #InMyVeins is a perfect synonym of the new-age India, who is always ready to take risks and set themselves apart from the crowd. So far, the #InMyVeins campaign has showcased remarkable results and we have seen an upsurge in engagement from our audiences”.

Rohit Reddy, Founder and CEO Eipi Media, said, “When we approached Syska for a potential collaboration, we were given a clean slate and just a thought-starter with the intent for a small pilot. What it turned into was this campaign, with a singular insight that it’s a home-grown brand. So we created an entirely new property called #InMyVeins with local, home-grown talent and tried to present their stories in the most impactful way. With an in-house production and content team writing and depicting these stories in a visual clutter-breaking manner was what set this content apart for us and we look forward to taking it to the next level in the coming months.”

Syska Accessories has so far partnered with various digital influencers, including MC Altaf, the rapper from Gully Gang; Ashish Bhatia, dancer, actor, former Roadies and Splitsvilla contestant; Samyukta Hegde, hoola hop dance specialist; Sanket Mehta, digital content creator; Parul Arora, national gold medallist gymnast; Cornel and Rithika, professional choreographers and performers; Funcho, content creators and Arjun Kanungo and Carla, singer and are planning to collaborate with a biker girl from Mumbai Vishakha Fulsunge and Harshvardhan Joshi, a young 25-year-old IT engineer turned mountaineer from Vasai who is attempting to scale two of the world's tallest peaks — the summit of Mt. Everest and the fourth highest mountain on Earth, Mt. Lhotse.

Syska launched the #InMyVeins campaign in December 2020 and plans to run it for the next four to six months wherein they will continue to collaborate with three-four digital artists every month from different fields.

The posts:

MC Altaf:

Ashish Bhatia:

Samyukta Hegde:


Sanket Mehta:

Parul Arora:

Cornel & Rithika:

Arjun and Carla: