Unacademy partners with The Viral Fever for web series ‘Kota Factory', depicting the lives of IIT aspirants

The Viral Fever (TVF) has partnered with Unacademy, the learning platform, to launch ‘Kota Factory’, a ‘black and white’ series that revolves around the lives of IIT aspirants based in Kota, a coaching centre industry in Rajasthan, and the vicissitudes of a student’s life.

Set to launch on April 16, 2019, on TVFPlay and YouTube, Kota Factory stars Mayur More, Jitendra Kumar and Ahsaas Channa; and seamlessly and naturally integrates the various Unacademy offerings into the narrative.

Sameer Saxena

Sameer Saxena, Chief Content Officer and Head, TVF Originals, said, “Today brands use various marketing tactics to connect with consumers, branded content being one of them. At TVF, we strongly believe that branded content should be organic and seamless, and the focus should be on making viewers internalise the values the brand is trying to present through the content. We are extremely delighted to collaborate with Unacademy on a show like Kota Factory, which is the first black and white web series in India.”

Shweta Sivasankaran, Head of Marketing, Unacademy, added, “We are excited to collaborate with TVF on Kota Factory. Unacademy is a platform that brings expert teachers and dedicated students together. The show is a tribute to the principles that Unacademy stands for. It is also an opportunity to reinforce our brand story while connecting with our learners in an engaging way.”

Kota Factory revolves around the life of Vaibhav (Mayur More) a 16-year-old student who moves to Kota with the hope of clearing JEE and getting into an IIT. The show follows his journey as he learns to cope and compete under pressure with the help of his friends, teacher and Unacademy.

Unacademy is an education technology platform founded by Gaurav Munjal, Roman Saini and Hemesh Singh in 2015. It was started as a YouTube channel by Gaurav Munjal in 2010.

The Trailer: