Delhi: BIBA launched its digital campaign on Thursday for this Mother's Day, titled ‘Kuch Nahi’ as a tribute to mothers' selfless love and unwavering support, symbolising their unconditional sacrifices.
The film has been shot and created in partnership with creative agency Famous Innovations, bringing to life the sentiment of maternal selflessness. The campaign also features Indian TV actress, Shilpa Saklani.
BIBA has taken inspiration from this sentiment, crafting a campaign that aims to deliver what mothers express they need- “Kuch Nahi”.
The campaign highlights a short film that captures the everyday moments of a mother’s love and sacrifice. The film follows the story of a mother who effortlessly fulfils the needs of her family, always knowing exactly what they need, even without them having to share.
Siddharath Bindra, Managing Director of BIBA Fashion, shares his thoughts on the campaign, stating, "My mother has been my biggest inspiration over the years. She started her own business with no training at the age of 40.”
“This Mother's Day we have a special film that is dedicated to all the Mothers for their unconditional love and a special Collection to offer which is a great gift for the Kuch nahi that they ask the children for. We are sure this will resonate with our audiences and look forward to a wonderful response,” he added.
The "Kuch Nahi" collection will be accessible on BIBA’s official website and at chosen retail outlets throughout the country. Additionally, the film starring Shilpa Saklani will be showcased on BIBA's official website and various social media channels.
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