The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards
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Tata Tea's Jaago Re 2.0 initiative adds new film celebrating the goddesses of our homes By BuzzInContent Bureau
Kansai Nerolac reconstructs its ‘Ghar ki Raunak' jingle into a song By BuzzInContent Bureau
How AMFI educated its target audience through web series ‘Yeh Meri Family' with TVF By BuzzInContent Bureau
#MeToo: Kwan founder Anirban Das Blah steps down after sexual misconduct allegations By BuzzInContent Bureau
GoQuest Digital Studios appoints Aditya Jaishankar and Natasha Kapoor for its content division Join the Dots By BuzzInContent Bureau
Without compelling brand stories, data means nothing; without data, brand stories are based on speculation: Rico Chan of Oath By Akansha Mihir Mota
Max Healthcare creates music with real heartbeats of people suffering from heart disease By BuzzInContent Bureau
How Nutralite and chef Sanjeev Kapoor encouraged consumers to use its mayonnaise range with YouTube video recipes By BuzzInContent Bureau
How DBS Bank built brand awareness in India with web series Sparks By BuzzInContent Bureau
Branded content will play an important role in whatever we do, says Mojostar Founder Jiggy George By Karuna Sharma
We are open for content partnerships that work for us, says Amazon's Ravi Desai By Akansha Mihir Mota
Diageo's Abhishek Sahabadi on how to link ROI of content marketing to sale By Karuna Sharma
Emvies Awards 2018: BBC Studios and Mindshare win silver for Nicotex ‘I can, you can' campaign By BuzzInContent Bureau
Snap Inc launches Snap Originals, offers short ad slots to brands By BuzzInContent Bureau
WittyFeed's parent company Vatsana Technologies appoints Harsh Mani Tripathi as Chief Product and Strategy Officer By BuzzInContent Bureau
Mediums other than digital gaining ground for content marketing, says Rajasekar KS of Matrimony.com By Akansha Mihir Mota
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Not here to compete but to collaborate with other video content creators: Parveen Singhal, Co-Founder & CCO, WittyFeed By Akansha Mihir Mota
Not just digital, all mediums play a role in growth of content, says Devendra Deshpande of Mindshare By Karuna Sharma
Asian Paints creates a song for Durga Pujo as part of #DurgaPujoRocks campaign By BuzzInContent Bureau
MTV targets 20-25% revenue from branded content in two years By BuzzInContent Bureau
Brooke Bond Red Label and Star Sports bring Venkatesh Prasad and Aamer Sohail to break barriers By BuzzInContent Bureau
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