Delhi: Durex has released a new teaser ‘Explorers Wanted,’ inviting travel enthusiasts to explore secret destinations and embark on a journey of discovery and passion with their partners.
The brand believes that for men, the pressure to perform can feel like walking a tightrope, while genuine enjoyment slips through their fingers as they rush through the sexual encounter. Women, on the other hand, often find themselves craving more emotional and physical engagement, feeling underserved by mere crumbs of passion. Thus, resulting in an unsatisfying experience for both.
The teaser comes on the heels of a recent survey conducted by Durex, in which a staggering 74% of Indians confessed wanting to try something new to improve their sex life.
Durex believes that foreplay is crucial to dialing things up in the bedroom, boosting emotional and physical connection, and leading to a more satisfying experience.
Durex is seeking ‘Explorers’, aimed to transform the landscape of intimacy, teasing the anticipation of novel adventures through the Instagram stories of influencers such as Saloni and Rahul (Unplannedby), Daizy and Ankit (Vogue Vanity), and Savi and Vid (Bruised Passports).
In the lead-up to the reveal, Durex has begun the conversation on social media using #ExplorersWanted.
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