AnyMind Group ropes in Arjun Paramhans as India lead of influencer management for AnyTag

AnyMind Group has announced the appointment of Arjun Paramhans as India Director, Strategy and influencer management for AnyTag, the influencer marketing platform.

With over 13 years of experience as a marketer, Paramhans has worked across startups, digital agencies and broadcast media groups such as Dentsu Webchutney, Big FM and Viacom18.

He has led award-winning social media initiatives, creative communication, partnerships and influencer marketing campaigns for brands like Red Bull, Samsung, Royal Enfield, Airtel and more.

In his previous role at Verse Innovation, Paramhans played a pivotal role in driving digital revenue, product monetisation and creative solutions.

Rubeena Singh, Country Manager - India and MENA, AnyMind Group, said, "We are thrilled to welcome Arjun to the AnyMind team. His impressive credentials and expertise in creator growth and brand solutions align with our goal of bringing only the best talent towards achieving leadership in influencer marketing in India, like we have successfully done across other markets."

Paramhans said, "It’s amazing to be part of a technology-led organization like AnyMind Group, which has a stellar reputation for being leaders in the influencer marketing space across Southeast Asia and East Asia. I’m excited to be at the forefront of AnyTag’s India growth story as we look to achieve dominance in this market as well."