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Influencer marketing company Chatterbox has unveiled its latest technology-backed solution with Chtrbox.com. With advanced ML (machine learning), smart-data driven influencer-search, proprietary matching algorithms, gamified mission modules, real-time performance tracking and more, Chtrbox.com now offers complete end-to-end solutions that make influencer marketing more automated, intelligent and cost-effective for brands and agencies.

Today, brands are shooting in the dark when it comes to knowing which influencers to tap. Influencer marketing is the fastest growing marketing approach being favoured by brands, but a majority of brand budgets for it are not spent efficiently. There is a rising class of new influencers from which there is very little past performance-data. While the Chatterbox team helps brands craft their influencer strategy, the Chtrbox.com platform now offers brands over 150K mega to micro-influencers with deep data to make the right selection, enables push-campaigns and missions to relevant influencers to get their word out and gets the biggest bang for their buck.

Pranay Swarup

Speaking on the launch, Pranay Swarup, Co-Founder and CEO, Chatterbox, said, "While brands leverage the human intelligence and authentic chatter of social media influencers, Chtrbox.com leverages artificial intelligence at its very best to ensure brands find the right influencers first. With the rise of social media content consumption in India, Chtrbox.com's access to 150,000+ influencers with a cumulative followership of 3.5 billion is all set to further elevate the emerging industry."

Akhil Mordia, CTO at Chatterbox, said, “Chtrbox.com’s engine has analysed more than 24 million content pieces by top and emerging influencers, across categories and geographies. For each content piece, our proprietary technology allocates a unique score basis its context and performance, generating every influencer's social media value. This helps identify the relevant influencers with the best RoI.”

Chatterbox has been set up by Roshan Abbas (MD Encompass), Gaurav Kapur (Media Personality), Rohit Raj and Varun Duggirala (founders of the Glitch, now part of WPP) and Pranay Swarup (previously, cofounder of Letsintern.com) with an aim to combine the power of people and technology to build a data-led storytelling solution for brands.