ITC Engage launches ‘Pocketful O' Stories', a compilation of micro tales on love

TC’s Engage has launched the crowdsourced Pocketful O’ Stories book compiled in collaboration with romance author Durjoy Datta and Penguin India.

In a multi-city interactive book-reading series, Durjoy Datta revealed his moments of unexpected love along with reading some of the best written micro tales from the book. The book, a compilation of winning micro tales received on social media and Durjoy’s own stories, was launched through engaging events in Starmark, Kolkata, with the epitome of romance, The Taj Mahal as the backdrop in Khema Lawns, Agra and in Crossword in Inorbit Mall, Malad in Mumbai.

Datta said, “It has been an incredible journey reading through some of the most beautifully written micro tales and reliving moments that each one of us would have experienced in our everyday lives. It is the unexpected spark of romance that keeps us ready for love anytime, anywhere.”

Commenting on the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC, said, “Innovation has been at the core of product and communication for brand Engage. Be it the revolutionising Engage pocket perfumes or the wide range of fragrances in the portfolio. Pocketful O' stories is one such innovation where stories of unexpected moments of love bring out the Engage philosophy of playful romance and the product characteristics. With Durjoy as the co-author of this book along with our consumers, this unique book is indeed a brilliant read based on content which is both refreshing and completely authentic!”

The initiative was launched as a digital campaign to introduce the Engage Pocket Perfumes Titled ‘Pocketful O’ Stories’ to celebrate the unexpected moments of love and playful romance, the campaign received an overwhelming response with 11,200 entries/comments and over 6,000 stories.