0

Branded Content

400+creators join Motorola to #FlipTheFOMO with its Razr 50 phone

The campaign also includes a user-generated content contest, encouraging fans to share their own FOMO-flipping moments for a chance to win a Razr 50

author-image
BuzzInContent Bureau
New Update
flipfomo moto

Delhi: Motorola has unveiled its marketing initiative, the #FlipTheFOMO film, showcasing the flip phone Motorola Razr 50.  This film aims to transform Gen Z’s "Fear Of Missing Out" (FOMO) into moments of creativity and empowerment. 

Conceptualised and executed by Barcode Entertainment, the #FlipTheFOMO campaign leverages social media to captivate an audience, with Instagram at the campaign's core. Over 400 creators have embraced the trend, showcasing the Razr 50’s features through transitions set to an original music track. The campaign also includes a user-generated content contest, encouraging fans to share their own FOMO-flipping moments for a chance to win a Razr 50. 

Speaking on the campaign success, Shivam Ranjan, Head of Marketing, APAC, Motorola, said, “At Motorola, pushing the boundaries of innovation is at the core of our brand—whether it's through groundbreaking design, advanced technology, or modern marketing strategies. Our latest flagship, the motorola razr 50, is a testament to this commitment, showcased through our dynamic #FlipTheFOMO campaign. This campaign not only highlights the razr 50’s cutting-edge features but also integrates contemporary social media trends to connect with Gen Z. We are pleased to partner with Barcode Entertainment on this campaign, which leverages vibrant visuals and creative content to captivate our audience. The positive feedback to the campaign has been rewarding, and we’re enthusiastic about applying more distinctive marketing tactics to advance our brand’s reach.”

“Partnering with Motorola on the razr 50 launch has been an exciting journey,” said Sapna Sanil, Creative Director at Barcode Entertainment. “Our aim was to create a content marketing campaign that not only highlights Motorola razr 50’'s impressive features but also resonates deeply with Gen Z’s lifestyle and aspirations. #FlipTheFOMO is more than a campaign—it’s a movement that turns everyday challenges into opportunities, reflecting the essence of both Motorola and Barcode Entertainment.”