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Content & Culture

BIC-lead Content & Culture

Persona-driven wellness: How influencers shape modern health narratives

Hamsini Shivakumar and Khushi Rolania of Leapfrog Strategy Consulting analyze influencers’ content through semiotic decoding, uncovering patterns in their approach to content creation around health

By Hamsini Shivakumar
Dec 27, 2024 12:14 IST 5 Min read
Gin-is-winning-over-gen-Z Content & Culture
From old money sophistication to new-age cool: How craft Gin is winning over gen Z
By BuzzInContent Bureau
Dec 02, 2024 09:01 IST 4 Min read
Quick-Commerce-in-India Content & Culture
Quick Commerce: India’s tradition of service, delivered fast
By Hamsini Shivakumar
Oct 30, 2024 11:32 IST 6 Min read
How-brands-greeted-Ganesh-Utsav-2024 Content & Culture
How brands greeted Ganesh Utsav 2024 with experiential marketing
By Hamsini Shivakumar
Sep 27, 2024 08:42 IST 6 Min read
Independence Content & Culture
What brands need to know before creating content around Independence Day
By Hamsini Shivakumar
Sep 02, 2024 10:17 IST 5 Min read
White Content & Culture
The many shades of white: From AI logos to sacred ceremonies!
By Hamsini Shivakumar
Jul 30, 2024 10:36 IST 6 Min read
Dad Content & Culture
How brands are revising narratives on fatherhood in content
By Hamsini Shivakumar
Jun 28, 2024 11:00 IST 5 Min read
From-digital-screens-to-Cannes-Film-Festival Content & Culture
From digital screens to Cannes Film Festival: Digital influence matches up to traditional stardom
By Hamsini Shivakumar
May 29, 2024 11:14 IST 3 Min read
BJP-X-Congress Content & Culture
Decoding political symbolism in video campaigns of India’s political parties
By Hamsini Shivakumar
Apr 26, 2024 11:15 IST 5 Min read
WPL anthems Content & Culture
WPL anthems: A layered and new expression of feminine energy
By Hamsini Shivakumar
Apr 03, 2024 13:03 IST 5 Min read
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