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How brands can tackle challenges related to surge in influencer-led content this festive season
Oct 04, 2024 09:28 IST
2 Min read
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Ralph enters India with Tulsea; to offer original content creation for brands
Oct 04, 2024 09:25 IST
3Min read
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Insight
How brands can tackle challenges related to surge in influencer-led content this festive season
Oct 04, 2024 09:28 IST
2 Min read
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Brands boost influencer marketing budgets by 35-50% this festive season
Oct 01, 2024 14:38 IST
5Min read
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Here's how Bhuvan Bam gained 99% of his first million followers from Pakistan
Sep 23, 2024 16:49 IST
4 Min read
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Wondrlab to further invest in influencer space after acquiring Opportune, OPA
Sep 20, 2024 15:14 IST
3 Min read
News
Ralph enters India with Tulsea; to offer original content creation for brands
Oct 04, 2024 09:25 IST
3 Min read
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Former Lintas and Paytm Insider execs launch Buzzlab
Oct 01, 2024 10:41 IST
2Min read
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Amazon hikes commission for content creators ahead of festive sale
Sep 27, 2024 11:09 IST
1 Min read
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Neena Dasgupta and Sarthak Dasgupta launch content agency, The Salt Inc.
Sep 27, 2024 07:04 IST
2 Min read
Branded Content
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Asian Paints’ 'Pragati Ke Rang' series highlights local creators driving community transformation
Oct 07, 2024 16:08 IST
1 Min read
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Aditya Birla Group pays tribute to Mahatma Gandhi with unique rendition of Vaishnav Jan To
Oct 04, 2024 09:09 IST
2Min read
Content & Culture
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How brands greeted Ganesh Utsav 2024 with experiential marketing
Sep 27, 2024 08:42 IST
6 Min read
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What brands need to know before creating content around Independence Day
Sep 02, 2024 10:17 IST
5Min read
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Spotlight
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Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
4 Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
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Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
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Influencer Marketing
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Influencer marketing industry size to be Rs 5,500 crore in 2024: influencer.in report
Sep 23, 2024 16:38 IST
3 Min read
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Wondrlab announces sixth acquisition with influencer marketing platform, OPA
Sep 19, 2024 16:15 IST
2Min read
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Influencer trust takes a dive: What marketers should know before hitting ‘Follow’
Aug 28, 2024 16:53 IST
7 Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Crisis management in influencer marketing: handling controversies and scandals
Aug 29, 2024 09:57 IST
4 Min read
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The curious case of finfluencers
Aug 27, 2024 10:40 IST
3Min read
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What are the ‘X’ factors for brands to capture Gen ‘Z’ influencers?
Aug 12, 2024 10:57 IST
3 Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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