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Cashify launches comedy game show ‘Lie Hard’ with Gaurav Kapoor and top comedians
May 20, 2025 14:59 IST
1 Min read
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Ola Electric onboards Anecdot Culture Studio to lead influencer mandate
May 20, 2025 13:30 IST
1Min read
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Ogilvy APAC unifies social media services under Social@Ogilvy banner
May 20, 2025 10:44 IST
2 Min read
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Mexican authorities take legal action against MrBeast over temple video
May 19, 2025 15:23 IST
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Insight
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Jagannath Puri Rath Yatra 2025 to become the new stage for influencer-brand collabs
May 16, 2025 10:28 IST
3 Min read
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Why most Indian creators earn less than their followers think
May 08, 2025 12:25 IST
3Min read
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Influencer marketing is for affinity, not reach: Kantar’s Soumya Mohanty
Apr 25, 2025 14:07 IST
4 Min read
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Instagram’s Edits App: A step-by-step guide to creating Reels and Short Videos
Apr 25, 2025 11:05 IST
4 Min read
News
Ola Electric onboards Anecdot Culture Studio to lead influencer mandate
May 20, 2025 13:30 IST
1 Min read
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Ogilvy APAC unifies social media services under Social@Ogilvy banner
May 20, 2025 10:44 IST
2Min read
Mexican authorities take legal action against MrBeast over temple video
May 19, 2025 15:23 IST
2 Min read
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Raghuveer Singh takes over as VP, Social Media & Content Marketing at ZEE5
May 19, 2025 12:43 IST
1 Min read
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Travel YouTuber Jyoti Malhotra arrested on charge of spying for Pakistan
May 18, 2025 09:48 IST
3 Min read
Branded Content
Cashify launches comedy game show ‘Lie Hard’ with Gaurav Kapoor and top comedians
May 20, 2025 14:59 IST
1 Min read
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Coca Cola India's waste management drive at Maha Kumbh to feature in Discovery documentary
May 19, 2025 17:07 IST
2Min read
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Content & Culture
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Weddings in the age of Instagram: What celebrities reveal about cultural shifts
Apr 01, 2025 13:56 IST
4 Min read
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How electric vehicles are tapping into Indian hearts
Jan 31, 2025 12:36 IST
4Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025 12:15 IST
2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025 12:03 IST
3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3 Min read
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Influencer Marketing
Ola Electric onboards Anecdot Culture Studio to lead influencer mandate
May 20, 2025 13:30 IST
1 Min read
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Influencer Niharika NM rumoured to join Vijay Sethupathi in Puri Jagannadh’s film
May 14, 2025 15:35 IST
3Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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The role of long-form content in shaping cultural conversations
May 01, 2025 10:12 IST
4 Min read
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Why precision is the future of influencer marketing in India
Mar 03, 2025 09:23 IST
3Min read
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How influencer marketing is making its mark in real estate industry
Feb 25, 2025 09:23 IST
3 Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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