The Unibic daily digestive campaign features Shetty creating some of her favourite go-to healthy recipes by using Unibic Daily Digestive Oatmeal cookies and Unibic Daily Digestive Ajwain+ cookies
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Why brands are obsessed with music properties By Akanksha Nagar
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Saugata Bagchi joins Tata Communications as Head of Global Content Marketing By BuzzInContent Bureau
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Nykaa's Beauty Book creates content that is a carefully choreographed dance of digital selling By BuzzInContent Bureau
How JK Paper encashed the opportunity through content on the back of single-use plastic ban in June 2018 By BuzzInContent Bureau
How Hyundai built emotional equity in India through its #BrilliantMoments content initiative By BuzzInContent Bureau
Being a lean forward medium, I'm not sure of ROI of content on TV, says Tanvi Malik of FabAlley and Indya By Akansha Mihir Mota
Starter brands should be wary of choosing social platforms for better control over their content, says Minal Srivastava of Shalimar Paints By Akanksha Nagar
News platforms need not be apologetic, says Fabindia's Karan Kumar By Akansha Mihir Mota
Turkish Airlines launches second The Lego Movie 2 inflight safety video By BuzzInContent Bureau
India News names Rana Yashwant as Managing Editor – Programming and Branded Content By BuzzInContent Bureau
Godrej launches networking platform Design Dekko for architects, design community By BuzzInContent Bureau
Realising potential, brands jumping on the musical bandwagon: Shamir Tandon of JetSynthesys Music Boutique By Neha Kalra
ROI on content should not be a ‘one size fits all' but customised for the client and its purpose: Karthik Nagarajan of Wavemaker By Akansha Mihir Mota
Content marketing will be significant revenue source for platforms, says HT's Roudra Bhattacharya By Akansha Mihir Mota
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