/buzzincontent-1/media/agency_attachments/ovtHKkiRFrKggtFNaCNI.png)
/buzzincontent-1/media/media_files/VeFSOqmEuDYY87nLhI96.webp)
ASCI partners with digital creators to raise awareness on greenwashing and dark patterns
Feb 26, 2026
15:15
IST
2 Min read
/buzzincontent-1/media/media_files/2026/02/26/sw-network-2026-02-26-15-22-45.png)
Youthbeat to manage Myntra style squad with creator-led fashion content
Feb 26, 2026
15:26
IST 2Min read
/buzzincontent-1/media/media_files/2025/10/07/tanmay-bhat-2025-10-07-07-57-07.jpeg)
Content creator Tanmay Bhat posts unusual job application, triggers online buzz
Feb 26, 2026
12:38
IST
2 Min read
/buzzincontent-1/media/media_files/2026/02/26/band-baaja-bitiya-2026-02-26-10-01-25.jpg)
/buzzincontent-1/media/media_files/2026/02/26/pizza-hut-2026-02-26-16-16-16.png)
Insight
/buzzincontent-1/media/media_files/Wj0LGPcu5rNJI2Fm2orM.jpg)
Meta pitches creators as performance lever: Reels, creators drive 71% higher brand intent lift
Feb 26, 2026
07:48
IST 3 Min read
/buzzincontent-1/media/media_files/2026/02/20/creator-2026-02-20-13-17-46.jpg)
Influencer marketing is now full-funnel, with ‘micro trust’ becoming the new KPI
Feb 20, 2026
13:17
IST 4Min read
/buzzincontent-1/media/media_files/2026/02/18/india-ai-summit-creator-2026-02-18-17-02-12.png)
AI slop may flood the internet but creators say execution will define the top one percent
Feb 18, 2026
17:12
IST
4 Min read
/buzzincontent-1/media/media_files/2026/02/16/ai-disclosure-2026-02-16-09-52-46.jpg)
Creators flag compliance load as AI labels turn “back-end” tool use into “front-end” disclosure
Feb 16, 2026
09:57
IST
5 Min read
/buzzincontent-1/media/media_files/2026/02/13/ai-generated-content-labelling-now-mandatory-2026-02-13-11-12-35.jpg)
AI-generated content labelling now mandatory: What it means for brands and influencers
Feb 13, 2026
11:20
IST
5 Min read
News
Youthbeat to manage Myntra style squad with creator-led fashion content
Feb 26, 2026
15:26
IST 2 Min read
ASCI partners with digital creators to raise awareness on greenwashing and dark patterns
Feb 26, 2026
15:15
IST 2Min read
Content creator Tanmay Bhat posts unusual job application, triggers online buzz
Feb 26, 2026
12:38
IST
2 Min read
/buzzincontent-1/media/media_files/2026/02/25/rj-princy-parikh-2026-02-25-12-18-23.png)
Influencer alleges rape threats and abuse after viral video with David Miller at T20 World Cup
Feb 25, 2026
12:26
IST
2 Min read
/buzzincontent-1/media/media_files/2026/02/25/embassy-of-india-2026-02-25-11-51-13.png)
Indian Embassy in Seoul issues Jeju travel advisory after influencer alleges detention
Feb 25, 2026
11:55
IST
2 Min read
Branded Content
/buzzincontent-1/media/media_files/2026/02/26/pizza-hut-2026-02-26-16-16-16.png)
Pizza Hut highlights Crafted Flatzz through creator-led content with Niharika NM
Feb 26, 2026
16:21
IST 1 Min read
/buzzincontent-1/media/media_files/2026/02/26/band-baaja-bitiya-2026-02-26-10-01-25.jpg)
This Goel TMT film flips the baraat script to spotlight domestic abuse
Feb 26, 2026
10:02
IST 2Min read
/buzzincontent-1/media/media_files/2026/02/25/rockford-circle-2026-02-25-15-34-55.png)
/buzzincontent-1/media/media_files/2026/02/25/dpd-zero-2026-02-25-13-01-58.png)
/buzzincontent-1/media/media_files/2026/02/23/rang-de-india-2026-02-23-14-21-47.png)
Content & Culture
/buzzincontent-1/media/media_files/2026/02/09/pickleball-2026-02-09-10-44-04.jpg)
How commercialisation is helping Pickleball become part of India’s culture
Feb 09, 2026
10:44
IST 4 Min read
/buzzincontent-1/media/media_files/2026/01/06/ageing-2026-01-06-10-45-46.jpg)
Cultural maps of ageing: How Indian society understands itself
Jan 06, 2026
10:46
IST 5Min read
/buzzincontent-1/media/media_files/2025/12/04/ai-ads-2025-12-04-09-57-19.jpg)
/buzzincontent-1/media/media_files/2025/08/29/rb2025-2025-08-29-10-43-50.jpg)
/buzzincontent-1/media/media_files/2025/04/16/sG0RwX6i55jQ9Zp7t3G7.jpg)
Spotlight
/buzzincontent-1/media/media_files/2026/01/16/vijay-nihalchandani-and-shilpashree-mondal-2026-01-16-12-05-29.jpg)
Spotlight: How Vijay Nihalchandani built trust through content, not just reach
Jan 16, 2026
12:05
IST 4 Min read
/buzzincontent-1/media/media_files/2025/12/12/niranjan-mondal-2025-12-12-11-32-37.jpg)
Niranjan Mondal built 1.2 million followers with Bengali content and he’s blunt about why
Dec 12, 2025
11:32
IST 3Min read
/buzzincontent-1/media/media_files/2025/05/09/eXuURVS9BIL1EVwjJrSu.jpg)
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST
2 Min read
/buzzincontent-1/media/media_files/2025/04/29/juHhehGdhWestMMt494w.jpg)
/buzzincontent-1/media/media_files/Zcd09z84AzMdoxNMvsIk.jpg)
Influencer Marketing
/buzzincontent-1/media/media_files/2026/02/20/vinod-2026-02-20-14-34-54.png)
Vinod Cookware brings creators together for SAS Pro demonstration in Mumbai
Feb 20, 2026
14:38
IST 2 Min read
/buzzincontent-1/media/media_files/2026/02/17/techno-gamerz-2026-02-17-14-48-05.png)
Gaming creator Techno Gamerz crosses 50 million subscribers
Feb 17, 2026
14:57
IST 2Min read
/buzzincontent-1/media/media_files/2026/02/16/suicide-2026-02-16-18-28-07.jpg)
/buzzincontent-1/media/media_files/2026/02/09/kids-pharma-2026-02-09-10-37-07.png)
/buzzincontent-1/media/media_files/2026/02/03/ankush-bahuguna-2026-02-03-17-24-48.png)
Interviews
/buzzincontent-1/media/media_files/x4qUtMpTLzBlsiJT2ncY.jpg)
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
/buzzincontent-1/media/media_files/gW2gGGs8kZVdI7k8cd8L.jpg)
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
/buzzincontent-1/media/post_banners/abe50f662bfafdca82d3654fd7ca82597798b0e1d06b5e0f2bbfe763e150cd59.jpg)
/buzzincontent-1/media/post_banners/f31e25a9e97bed2c49b107f4766540d64c0d6a6078aca2b48b76b1dfeb6646a5.jpg)
Guest Column
/buzzincontent-1/media/media_files/2026/02/23/abhik1-2026-02-23-10-05-31.jpg)
The creator mirage
Feb 23, 2026
10:09
IST 3 Min read
/buzzincontent-1/media/media_files/2026/02/11/neha-kulwal-2026-02-11-10-28-49.png)
The creator economy is maturing, and it’s time the data caught up
Feb 11, 2026
10:36
IST 4Min read
/buzzincontent-1/media/media_files/2026/01/29/ajay-kulkarni-2026-01-29-10-50-03.jpg)
/buzzincontent-1/media/media_files/2025/07/17/gautam-madhavan-3-2025-07-17-08-44-52.jpeg)
/buzzincontent-1/media/media_files/2025/06/04/3QCKzMerQruE9CmPqniQ.jpg)
Content Conversations
/buzzincontent-1/media/post_banners/dd364e05963b8d151baba70aceba949cf9c6e54a272cb5cfeec441fcd7f649f9.jpg)
How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
/buzzincontent-1/media/post_banners/0851cdb17185c45f70f2b4c75f9a7968ea86796bb3409acf2a89f752aa81d56f.jpg)
Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
/buzzincontent-1/media/post_banners/f09fc33839bf6ecd3e253ca2c2967fbd69084b8f688421339ebc9c6bfc83ae96.jpg)
/buzzincontent-1/media/post_banners/29ccb6510bf1ed9a164d2c5cf1bccaea5c7fd9bb8845add5a5d1aec3b12ee55d.jpg)
/buzzincontent-1/media/post_banners/a7cbac4c67a7eb8124cb6e839e9735fd557e279dc7f92a9f14fce82cca39934a.jpg)
Case Studies
/buzzincontent-1/media/post_banners/63d0f7e097302a01b6df9fe7337c09cfab62c5d923ba258b44edf0c104e565d2.jpg)
How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
/buzzincontent-1/media/post_banners/412d3562a299278d40067dbc3a1b4f00cad26bcf006da8a8c76f77d0eac052e7.jpg)
Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
/buzzincontent-1/media/post_banners/971cf934e435b20d0289b9050886f01d9f7ca0541d8244cced75a5b7d2eba134.jpg)
/buzzincontent-1/media/post_banners/197afa6eb50aa56f8966069a3502dc8c9d1ac316814efe67c876766f58f1d099.jpg)
/buzzincontent-1/media/post_banners/78e46eac74a558c25cff1c48fd2114e84e0225616644bc07f21ed31e647ab0a0.jpg)