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The ‘Never Stop Discovering' campaign shows stories of journeys in Land Rover Discovery Sport to Nagarhole National Park to showcase initiatives in the field of eco-tourism
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Pernod Ricard rides on content for its global corporate campaign ‘Be a convivialist' By BuzzInContent Bureau
Content marketing and the obsession of virality By Akansha Mihir Mota
ESPNCricinfo expects content marketing to contribute 70-80% to overall revenue by 2019 end By Akansha Mihir Mota
Britannia's Little Hearts' Heartbreaker's Handbook gives tips on breaking up By BuzzInContent Bureau
If the content is powerful, it does not require too much of promotion, says P&G's Sonali Dhawan By BuzzInContent Bureau
Motul India appoints GoQuest Digital Studios to promote Indian motorsports By BuzzInContent Bureau
How Volkswagen and GoQuest Digital Studios upped the game in motorsports content consumption By BuzzInContent Bureau
Nykaa's Beauty Book creates content that is a carefully choreographed dance of digital selling By BuzzInContent Bureau
How JK Paper encashed the opportunity through content on the back of single-use plastic ban in June 2018 By BuzzInContent Bureau
Being a lean forward medium, I'm not sure of ROI of content on TV, says Tanvi Malik of FabAlley and Indya By Akansha Mihir Mota
Starter brands should be wary of choosing social platforms for better control over their content, says Minal Srivastava of Shalimar Paints By Akanksha Nagar
News platforms need not be apologetic, says Fabindia's Karan Kumar By Akansha Mihir Mota
Budweiser forays into hip-hop music in India, strengthens its local music programme BUDx By BuzzInContent Bureau
Saugata Bagchi joins Tata Communications as Head of Global Content Marketing By BuzzInContent Bureau
Turkish Airlines launches second The Lego Movie 2 inflight safety video By BuzzInContent Bureau
Realising potential, brands jumping on the musical bandwagon: Shamir Tandon of JetSynthesys Music Boutique By Neha Kalra
ROI on content should not be a ‘one size fits all' but customised for the client and its purpose: Karthik Nagarajan of Wavemaker By Akansha Mihir Mota
Content marketing will be significant revenue source for platforms, says HT's Roudra Bhattacharya By Akansha Mihir Mota
Unibic partners with Shilpa Shetty Kundra's YouTube channel, co-create videos that focus on healthy eating By BuzzInContent Bureau
Turkish Airlines ‘The Journey' pays homage to the city of Istanbul By BuzzInContent Bureau
Myntra and adidas launch fourth film under ‘Myntra Unforgettables' series By BuzzInContent Bureau
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