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OML pivots Hypothesis to service-first influencer marketing model, pauses SaaS platform
Jun 20, 2025 09:50 IST
1 Min read
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BREEZER launches full-time content creator programme for Gen Z
Jun 20, 2025 17:04 IST
2Min read
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Insight
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Don’t apologise when you place a brand in content: Ram Madhvani
Jun 13, 2025 12:47 IST
3 Min read
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Influencers shape online and offline purchases across India
Jun 13, 2025 12:08 IST
2Min read
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Brands shift focus from follower count to content quality as influencer spend soars
Jun 11, 2025 15:06 IST
3 Min read
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From mass media to micro trust, creators fuel commercial content: Tata Motors
Jun 06, 2025 11:43 IST
3 Min read
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RCB's IPL win dominates Instagram and YouTube: Qoruz predicts $140 mn brand value in 2025
Jun 05, 2025 09:34 IST
4 Min read
News
OML pivots Hypothesis to service-first influencer marketing model, pauses SaaS platform
Jun 20, 2025 09:50 IST
1 Min read
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Instagram influencer Kirti Patel arrested in honeytrap case
Jun 19, 2025 17:54 IST
2Min read
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YouTube introduces ‘Open Call’ to connect creators and brands at scale
Jun 18, 2025 12:11 IST
1 Min read
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Suyash L. joins The Times of India as AVP and Head of Branded Content
Jun 17, 2025 10:44 IST
1 Min read
Branded Content
BREEZER launches full-time content creator programme for Gen Z
Jun 20, 2025 17:04 IST
2 Min read
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DSP Mutual Fund and Bandstand Collective release branded short film ‘Salute’
Jun 20, 2025 10:42 IST
2Min read
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Content & Culture
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Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Jun 03, 2025 11:03 IST
5 Min read
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Weddings in the age of Instagram: What celebrities reveal about cultural shifts
Apr 01, 2025 13:56 IST
4Min read
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Spotlight
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025 12:15 IST
2 Min read
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Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
Apr 29, 2025 12:03 IST
3Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3 Min read
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Influencer Marketing
Instagram influencer Kirti Patel arrested in honeytrap case
Jun 19, 2025 17:54 IST
2 Min read
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Network18 launches Creator18 to tap into India’s expanding creator economy
Jun 19, 2025 15:46 IST
1Min read
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Brands shift focus from follower count to content quality as influencer spend soars
Jun 11, 2025 15:06 IST
3 Min read
Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Authenticity is the Indian creator’s superpower
Jun 04, 2025 16:50 IST
3 Min read
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Why the next billion-dollar influencer won’t be on Instagram
May 27, 2025 09:36 IST
3Min read
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How influencer marketing is making its mark in real estate industry
Feb 25, 2025 09:23 IST
3 Min read
Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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