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Developing podcast as separate vertical, using TikTok for distribution and vernacular languages to be Indiatimes Lifestyle Network's growth strategy in 2020

In an interaction with BuzzInContent.com, Angad Bhatia, Chief Operating Officer of Indiatimes Lifestyle Network talks about their plans to launch content in different Indian languages using TikTok as a platform to distribute content and revamping of the platform app. Bhatia says authentic, concentrated and product-centric content marketing is set to grow in 2020

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