Brand integration in radio storytelling is picking up pace. Brands are taking various routes to reach out to consumers via radio. How does radio work as a medium for content marketing? BuzzInContent.com takes a look
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ROI on content should not be a ‘one size fits all' but customised for the client and its purpose: Karthik Nagarajan of Wavemaker By Akansha Mihir Mota
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Too many eggs to crack? By BuzzInContent Bureau
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Starter brands should be wary of choosing social platforms for better control over their content, says Minal Srivastava of Shalimar Paints By Akanksha Nagar
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In an era of big data, storytelling and personalisation are key to success in content marketing, says HP India's Neelima Burra By Akansha Mihir Mota
Agrahyah Technologies launches India's first audio-on-demand platform Aawaz.com By BuzzInContent Bureau
Tata Sky ShortsTV acquires 18 short films from Terribly Tiny Tales By BuzzInContent Bureau
FabAlley engages with diverse influencers in a video as the second leg of #FabFitsAll campaign By BuzzInContent Bureau
Content marketing will be significant revenue source for platforms, says HT's Roudra Bhattacharya By Akansha Mihir Mota
Branded Content 2.0 will be about brand-owning intellectual properties: Kumar Deb Sinha of Dentsu Story Lab By Akansha Mihir Mota
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Low budget for content creation is both challenge and opportunity: Fuel Content India head Debarpita Banerjee By Akansha Mihir Mota
Franklin Templeton launches second edition of ‘The Marathon of Life' By BuzzInContent Bureau
Don't drink and drive, Ola urges year-end revellers with party rap By BuzzInContent Bureau
McDowell's No.1 Soda to bring together musician friends with No.1 Yaari Jam on Star Bharat and Viu App By BuzzInContent Bureau
