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Ritviz x Vim: Turning dishwashing into a musical hit
Oct 11, 2024 11:28 IST
3 Min read
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Asian Paints’ 'Pragati Ke Rang' series highlights local creators driving community transformation
Oct 07, 2024 16:08 IST
1Min read
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Vivo’s Diwali film celebrates 10 years of bringing loved ones closer
Oct 08, 2024 17:43 IST
2 Min read
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Virat Kohli & Anushka Sharma face-off in gully cricket for latest PUMA campaign
Oct 10, 2024 16:34 IST
1 Min read
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Insight
Ritviz x Vim: Turning dishwashing into a musical hit
Oct 11, 2024 11:28 IST
3 Min read
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How brands can tackle challenges related to surge in influencer-led content this festive season
Oct 04, 2024 09:28 IST
2Min read
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Brands boost influencer marketing budgets by 35-50% this festive season
Oct 01, 2024 14:38 IST
5 Min read
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Here's how Bhuvan Bam gained 99% of his first million followers from Pakistan
Sep 23, 2024 16:49 IST
4 Min read
News
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Virat Kohli & Anushka Sharma face-off in gully cricket for latest PUMA campaign
Oct 10, 2024 16:34 IST
1 Min read
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Top gaming creators join hands with regional influencers for College Rivals Season 2
Oct 10, 2024 16:21 IST
2Min read
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SW Network’s Youthbeat executes campaign for Myntra FWD with 15,000 creators
Oct 10, 2024 16:05 IST
1 Min read
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GOODTiMES onboards MAC Cosmetics India for Season 5 of ‘Get The Look’
Oct 10, 2024 15:35 IST
2 Min read
Vivo’s Diwali film celebrates 10 years of bringing loved ones closer
Oct 08, 2024 17:43 IST
2 Min read
Branded Content
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Mindshare brings together Indian and Italian creators to showcase Milan's hidden gems for Lufthansa
Oct 08, 2024 11:09 IST
2 Min read
Asian Paints’ 'Pragati Ke Rang' series highlights local creators driving community transformation
Oct 07, 2024 16:08 IST
1Min read
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Content & Culture
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How brands greeted Ganesh Utsav 2024 with experiential marketing
Sep 27, 2024 08:42 IST
6 Min read
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What brands need to know before creating content around Independence Day
Sep 02, 2024 10:17 IST
5Min read
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Spotlight
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Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
4 Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
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Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
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Influencer Marketing
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Brands to spend Rs 500 crore on influencer marketing this Diwali season: Report
Oct 09, 2024 15:19 IST
2 Min read
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Influencer marketing drives 76% of brand building: Zefmo report
Oct 07, 2024 16:44 IST
2Min read
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Wondrlab announces sixth acquisition with influencer marketing platform, OPA
Sep 19, 2024 16:15 IST
2 Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Crisis management in influencer marketing: handling controversies and scandals
Aug 29, 2024 09:57 IST
4 Min read
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The curious case of finfluencers
Aug 27, 2024 10:40 IST
3Min read
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What are the ‘X’ factors for brands to capture Gen ‘Z’ influencers?
Aug 12, 2024 10:57 IST
3 Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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