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Urban Ladder explores local aspirations and lifestyles across Indian cities
Mar 09, 2026
16:18
IST
2 Min read
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Rhea Chakraborty unveils AI avatar ‘Mishty’ with Collective Artists Network
Mar 09, 2026
15:04
IST 2Min read
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Vlogger Anurag Dobhal ‘UK07 Rider’ in ICU following live crash on Delhi–Meerut Expressway
Mar 09, 2026
12:42
IST
2 Min read
Insight
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KlugKlug report compares how Cadbury, Hershey’s and Galaxy engage creators
Mar 06, 2026
14:43
IST 2 Min read
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Meta pitches creators as performance lever: Reels, creators drive 71% higher brand intent lift
Feb 26, 2026
07:48
IST 3Min read
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Influencer marketing is now full-funnel, with ‘micro trust’ becoming the new KPI
Feb 20, 2026
13:17
IST
4 Min read
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AI slop may flood the internet but creators say execution will define the top one percent
Feb 18, 2026
17:12
IST
4 Min read
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Creators flag compliance load as AI labels turn “back-end” tool use into “front-end” disclosure
Feb 16, 2026
09:57
IST
5 Min read
News
Rhea Chakraborty unveils AI avatar ‘Mishty’ with Collective Artists Network
Mar 09, 2026
15:04
IST 2 Min read
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Vlogger Anurag Dobhal ‘UK07 Rider’ in ICU following live crash on Delhi–Meerut Expressway
Mar 09, 2026
12:42
IST 2Min read
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Indian-origin YouTuber Nancy Grewal found dead after stabbing in Ontario
Mar 06, 2026
12:47
IST
2 Min read
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YouTube updates Studio payment overview for creators with multiple channels
Mar 06, 2026
11:29
IST
1 Min read
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X to suspend creator revenue for users posting unlabelled AI-generated war videos
Mar 05, 2026
14:04
IST
2 Min read
Branded Content
Urban Ladder explores local aspirations and lifestyles across Indian cities
Mar 09, 2026
16:18
IST 2 Min read
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Women’s Day 2026: Brands use branded content to address work, health and financial independence
Mar 09, 2026
11:23
IST 5Min read
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Content & Culture
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The many lives of branded content in India
Mar 02, 2026
12:53
IST 5 Min read
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How commercialisation is helping Pickleball become part of India’s culture
Feb 09, 2026
10:44
IST 4Min read
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Spotlight
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Spotlight: How Vijay Nihalchandani built trust through content, not just reach
Jan 16, 2026
12:05
IST 4 Min read
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Niranjan Mondal built 1.2 million followers with Bengali content and he’s blunt about why
Dec 12, 2025
11:32
IST 3Min read
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How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
May 09, 2025
12:15
IST
2 Min read
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Influencer Marketing
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Concept Group launches Puzzle Media, a dedicated influencer marketing vertical
Mar 09, 2026
14:32
IST 2 Min read
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Vinod Cookware brings creators together for SAS Pro demonstration in Mumbai
Feb 20, 2026
14:38
IST 2Min read
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024
12:01
IST 6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024
14:44
IST 6Min read
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Guest Column
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The creator mirage
Feb 23, 2026
10:09
IST 3 Min read
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The creator economy is maturing, and it’s time the data caught up
Feb 11, 2026
10:36
IST 4Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022
10:19
IST 7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022
12:12
IST 4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022
10:09
IST 3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022
12:58
IST 4Min read
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