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Bombay HC orders YouTuber ‘Flying Beast’ to remove videos in Castrol copyright case
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2 Min read
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Dec 12, 2024 14:59 IST
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Creators on the rise: India’s digital talent taking centre Stage on OTT and TV
Dec 12, 2024 09:11 IST
2 Min read
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Insight
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Creators on the rise: India’s digital talent taking centre Stage on OTT and TV
Dec 12, 2024 09:11 IST
2 Min read
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Top branded content trends to watch in 2025
Dec 09, 2024 18:11 IST
4Min read
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Meme dreams, AI schemes, and minimalist extremes: Branded content trends 2024
Dec 06, 2024 13:36 IST
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From zero to hero: The untold story of how talent managers help creators succeed
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9 Min read
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How Gen Z connects with creators differently than millennials, Myntra CMO explains
Nov 22, 2024 13:33 IST
6 Min read
News
Bombay HC orders YouTuber ‘Flying Beast’ to remove videos in Castrol copyright case
Dec 12, 2024 15:14 IST
2 Min read
Bhuvan Bam becomes co-founder and investor in sexual wellness brand Peppy
Dec 12, 2024 14:59 IST
2Min read
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Dec 12, 2024 09:11 IST
2 Min read
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vivo’s #SwitchOff campaign encourages families to step away from smartphones
Dec 11, 2024 18:10 IST
4 Min read
Branded Content
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vivo’s #SwitchOff campaign encourages families to step away from smartphones
Dec 11, 2024 18:10 IST
4 Min read
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vivo India teams up with National Geographic to showcase features of X200 Series
Dec 10, 2024 16:54 IST
2Min read
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Content & Culture
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From old money sophistication to new-age cool: How craft Gin is winning over gen Z
Dec 02, 2024 09:01 IST
4 Min read
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Quick Commerce: India’s tradition of service, delivered fast
Oct 30, 2024 11:32 IST
6Min read
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Spotlight
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Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
4 Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
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Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
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Influencer Marketing
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Farah Khan schools India’s first AI mom influencer, Kavya Mehra
Dec 06, 2024 15:06 IST
1 Min read
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Collective Artists Network launches AI-driven mom influencer ‘Kavya Mehra’
Dec 04, 2024 11:57 IST
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Why traditional media escapes authenticity scrutiny that influencers face, asks Shivashish Tarkas
Nov 07, 2024 13:13 IST
2 Min read
Amazon.in launches ‘Creator Central’ to help content creators with advanced tools
Nov 07, 2024 09:35 IST
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Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Authenticity at the core: Trends shaping influencer marketing in 2025
Nov 28, 2024 09:54 IST
4 Min read
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Travel trends in the age of Instagram: The role of social media influencers
Nov 25, 2024 10:20 IST
4Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
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