The India Country manager of WPP speaks to BuzzInContent.com on making the content to commerce journey more seamless for consumers and making customer touchpoints more contextual
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When gut feel takes over data in content marketing By Akanksha Nagar
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One of the good sides of social media — influencers who bring about change By BuzzInContent Bureau
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We are exploring more opportunities with OTT platforms in India, says Lufthansa's Michael Knapp By Akansha Srivastava
Content has to deliver ROI besides building brand's attitude, says Bhavishya Kelappan of Mia By Akanksha Nagar
Content creators and platforms should be courageous in presenting outrageous ideas: Varun Jha of Zoomcar - Part 2 By Akansha Srivastava
Discovery is not just a problem for small brands but for larger ones too, says Suchita Salwan of LBB By Akansha Srivastava
How Surat-based Gemius plans to take on international network agencies in India By BuzzInContent Bureau
We are continuously grabbing market share from incumbent media companies, say Pocket Aces Founders By Akansha Srivastava
Tata Mutual Fund launches audio fiction drama series for investor education By BuzzInContent Bureau
Asian Paints ropes in 168 influencers to create a buzz around its season 3 of web series ‘Where the heart is' By BuzzInContent Bureau
DSP Mutual Fund launches educational video with dancing uncle By BuzzInContent Bureau