OML pivots Hypothesis to service-first influencer marketing model, pauses SaaS platform
BREEZER launches full-time content creator programme for Gen Z
Insight
Don’t apologise when you place a brand in content: Ram Madhvani
Influencers shape online and offline purchases across India
Brands shift focus from follower count to content quality as influencer spend soars
From mass media to micro trust, creators fuel commercial content: Tata Motors
RCB's IPL win dominates Instagram and YouTube: Qoruz predicts $140 mn brand value in 2025
News
OML pivots Hypothesis to service-first influencer marketing model, pauses SaaS platform
Instagram influencer Kirti Patel arrested in honeytrap case
YouTube introduces ‘Open Call’ to connect creators and brands at scale
Suyash L. joins The Times of India as AVP and Head of Branded Content
Branded Content
BREEZER launches full-time content creator programme for Gen Z
DSP Mutual Fund and Bandstand Collective release branded short film ‘Salute’
Content & Culture
Urban India's new dating playbook: An evolving landscape of love, lingo & learning
Weddings in the age of Instagram: What celebrities reveal about cultural shifts
Spotlight
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
A sneak peek into the world of vox pop content creation with Sir Supreme
Influencer Marketing
Instagram influencer Kirti Patel arrested in honeytrap case
Network18 launches Creator18 to tap into India’s expanding creator economy
Brands shift focus from follower count to content quality as influencer spend soars
Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
Guest Column
Authenticity is the Indian creator’s superpower
Why the next billion-dollar influencer won’t be on Instagram
How influencer marketing is making its mark in real estate industry