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Navigating the influencer tightrope at Maha Kumbh
Jan 24, 2025 13:05 IST
5 Min read
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Aaj Tak, Explurger unveil 2000 sq. ft. Creator's Lounge at Maha Kumbh 2025
Jan 23, 2025 13:58 IST
1Min read
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Instagram expands reels to three minutes, introduces vertical grids
Jan 21, 2025 10:13 IST
1 Min read
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Insight
Navigating the influencer tightrope at Maha Kumbh
Jan 24, 2025 13:05 IST
5 Min read
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Short-form content isn’t a quick fix: Why quality and strategy matter more
Jan 17, 2025 11:00 IST
3Min read
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NDTV Brand Studio’s playbook: The secret to winning branded content
Jan 10, 2025 13:38 IST
5 Min read
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News
Aaj Tak, Explurger unveil 2000 sq. ft. Creator's Lounge at Maha Kumbh 2025
Jan 23, 2025 13:58 IST
1 Min read
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Big Bang Social launches "Linkit" tool for creators to organise and share links
Jan 21, 2025 12:08 IST
1Min read
Instagram expands reels to three minutes, introduces vertical grids
Jan 21, 2025 10:13 IST
1 Min read
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Branded Content
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Indira IVF addresses infertility stigma through Zee TV’s mini-series ‘Vitromates’
Jan 20, 2025 18:48 IST
3 Min read
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National Geographic India and vivo launch Docuseries ‘Xplore the Xtreme’
Jan 17, 2025 19:04 IST
2Min read
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Content & Culture
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Persona-driven wellness: How influencers shape modern health narratives
Dec 27, 2024 12:14 IST
5 Min read
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From old money sophistication to new-age cool: How craft Gin is winning over gen Z
Dec 02, 2024 09:01 IST
4Min read
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Spotlight
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Creating share-worthy content is the ultimate jackpot: Creator Abubacker, aka Time Billionaire
Aug 26, 2024 11:03 IST
4 Min read
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A sneak peek into the world of vox pop content creation with Sir Supreme
Aug 05, 2024 13:44 IST
3Min read
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Creator Jesus Mehta reveals what makes content more relatable and scalable
Jul 08, 2024 10:27 IST
5 Min read
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Influencer Marketing
Navigating the influencer tightrope at Maha Kumbh
Jan 24, 2025 13:05 IST
5 Min read
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How to measure influencer marketing ROI
Jan 20, 2025 06:25 IST
3Min read
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bigbasket now partners with influencers to celebrate India's harvest festivals
Jan 13, 2025 11:47 IST
2 Min read
Interviews
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Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
May 15, 2024 12:01 IST
6 Min read
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Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
May 08, 2024 14:44 IST
6Min read
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Guest Column
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Instagram comment section: The new attention space for brands
Jan 23, 2025 17:11 IST
2 Min read
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Influencer marketing: A game-changer for traditional snacks
Dec 23, 2024 10:34 IST
3Min read
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Content Conversations
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How brands and creators manage to stay relevant in the Instagram race
Sep 05, 2022 10:19 IST
7 Min read
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Measurability & discovery continue to be the biggest challenges in the branded audio space
Jul 08, 2022 12:12 IST
4Min read
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Case Studies
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How creating a playground for content creators for Hyundai i20 N-Line's launch worked wonders
Feb 07, 2022 10:09 IST
3 Min read
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Here is how Angel One simplified its content strategy for millennials
Feb 04, 2022 12:58 IST
4Min read
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