Cashify launches comedy game show ‘Lie Hard’ with Gaurav Kapoor and top comedians
Ola Electric onboards Anecdot Culture Studio to lead influencer mandate
Ogilvy APAC unifies social media services under Social@Ogilvy banner
Mexican authorities take legal action against MrBeast over temple video
Insight
Jagannath Puri Rath Yatra 2025 to become the new stage for influencer-brand collabs
Why most Indian creators earn less than their followers think
Influencer marketing is for affinity, not reach: Kantar’s Soumya Mohanty
Instagram’s Edits App: A step-by-step guide to creating Reels and Short Videos
News
Ola Electric onboards Anecdot Culture Studio to lead influencer mandate
Ogilvy APAC unifies social media services under Social@Ogilvy banner
Mexican authorities take legal action against MrBeast over temple video
Raghuveer Singh takes over as VP, Social Media & Content Marketing at ZEE5
Travel YouTuber Jyoti Malhotra arrested on charge of spying for Pakistan
Branded Content
Cashify launches comedy game show ‘Lie Hard’ with Gaurav Kapoor and top comedians
Coca Cola India's waste management drive at Maha Kumbh to feature in Discovery documentary
Content & Culture
Weddings in the age of Instagram: What celebrities reveal about cultural shifts
How electric vehicles are tapping into Indian hearts
Spotlight
How Sonika Khurana turned a lockdown hobby into a 1.1 mn-strong community
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
A sneak peek into the world of vox pop content creation with Sir Supreme
Influencer Marketing
Ola Electric onboards Anecdot Culture Studio to lead influencer mandate
Influencer Niharika NM rumoured to join Vijay Sethupathi in Puri Jagannadh’s film
Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
Guest Column
The role of long-form content in shaping cultural conversations
Why precision is the future of influencer marketing in India
How influencer marketing is making its mark in real estate industry