YouTube to restrict monetisation of mass-produced and repetitive content

New Delhi: YouTube is set to update its monetisation rules under the YouTube Partner Program (YPP) on July 15, 2025. The platform will begin defining and restricting what it calls “inauthentic” content, with a focus on videos that are either mass-produced or overly repetitious.

According to an official update shared by the company, “In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload ‘original’ and ‘authentic’ content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what ‘inauthentic’ content looks like today.”

This change targets two broad patterns that, while they may not break existing rules, do not align with YouTube’s standards for originality and viewer value. These include content that appears to be produced in bulk using automation, or videos that are nearly identical to one another and repeated across a channel.

As per the report, Creators who are already making original and thoughtfully made content are unlikely to be affected by this update. But those who rely on automated tools or push out repeated formats without meaningful variation may run into trouble. If such practices continue after the policy goes into effect, those channels risk suspension or removal from the monetisation programme.

YouTube’s announcement gives creators a few weeks to reassess their publishing practices and make any needed changes. For now, the platform has not shared a full definition of what qualifies as “mass-produced” or “repetitious,” nor has it laid out how the enforcement process will work. That information is expected closer to the policy’s rollout date.

As the deadline approaches, YouTube is likely to share further guidance through its official creator channels. In the meantime, creators who want to stay eligible for monetisation are encouraged to review their content and ensure it reflects originality and genuine effort, as defined by the upcoming rules.