Insight
Brands are pouring crores into creator economy this festive season
Samay Raina and Apoorva Makhija feature in faux podcast for skincare brand Deconstruct
Social Media distracts more than it helps, say 41% in wellness survey by Habuild
How Flipkart and Amazon are battling it out with influencers this Independence Day sale
What is this scam of “Engagement farming” that every brand should fear
Rental Podcast Studios in India are gaining ground, but can buzz become big business?
Influencer content grabs 2.2x more attention vs branded ads: Kantar report