Insight
Brands shift focus from follower count to content quality as influencer spend soars
From mass media to micro trust, creators fuel commercial content: Tata Motors
RCB's IPL win dominates Instagram and YouTube: Qoruz predicts $140 mn brand value in 2025
Indian B2B marketers turn to influencers and creators as buyer behaviour evolves
ASCI flags 1,000+ influencer ads for violations; 33% promoted prohibited products
Rooter reports $10 million revenue for FY25, eyes further growth through gaming commerce
Over Rs 350 crore in influencer-brand collabs lost due to fake talent managers