Insight
Backstage or backseat? Snapchat’s pitch to creators faces reality check ‘behind the curtains’
Why even Bollywood's biggest names can’t guarantee beauty brand success
84% of Indian marketers expect content demand to grow fivefold by 2027: Adobe research
Eleve Media wants to be 'Tesla of influencer marketing', bets on AI and automation
When does controversy turn into bigger brand deals for influencers?
Amazon taps 1 lakh influencers to power Great Indian Festival 2025
Gen Z’s ‘Creative Maximalism’ is reshaping influencers and brands' storytelling
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