Insight
YouTube emerges as crucial revenue layer for India’s music labels, SMBs, media cos
This Diwali and wedding season, micro-creators did what big stars couldn’t
Content creators are rewiring how Indians discover and plan travel
Amazon’s creator army now powers 2 crore shopping decisions; here’s how it really works
YouTube is now ‘infrastructure for national ambition,’ says Gunjan Soni
Indian Gen Z fandom turns viewers into creators and brand amplifiers
Myntra social commerce hits 10% of revenue, powered by 3.5m shopper-creators
76% of top 100 digital creators violate influencer marketing guidelines
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