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Shilpashree Mondal

marketing creatorsInsight

How everyday creators now shape what India discovers, trusts and buys

At MRSI’s ‘Attention to Action’ webinar, KlugKlug, GroupM’s Goat Agency and Hansa Research unpacked how Indian consumers now discover, trust and buy through creators and why brands are moving to always-on influencer strategies

By Shilpashree Mondal
logoNov 28, 2025 12:49 ISTlogo 6 Min read
influencersInsight
This Diwali and wedding season, micro-creators did what big stars couldn’t
By Shilpashree Mondal
logoNov 21, 2025 11:55 ISTlogo 5 Min read
Alishba KhalidNews
Pakistani influencer row hits Malabar Gold ‘hard’ on Dhanteras
By Shilpashree Mondal
logoOct 20, 2025 12:59 ISTlogo 2 Min read
SRK MetaNews
SRK and Aryan Khan roll out India’s first Instagram ‘Secret Reel’ for The Ba**ds of Bollywood
By Shilpashree Mondal
logoOct 13, 2025 20:14 ISTlogo 1 Min read
Indias-creator-economyInfluencer Marketing
Chtrbox listing shows influencer marketing is no more a side bet
By Shilpashree Mondal
logoOct 03, 2025 11:12 ISTlogo 3 Min read
influencersInsight
When does controversy turn into bigger brand deals for influencers?
By Shilpashree Mondal
logoSep 12, 2025 11:21 ISTlogo 3 Min read
Revenue-cliffInsight
Influencers and agencies that thrived on RMG deals now find themselves on a revenue cliff
By Shilpashree Mondal
logoAug 22, 2025 13:14 ISTlogo 5 Min read
Neal-MohanNews
YouTube CEO shares how founders can use YouTube to build stronger brands
By Shilpashree Mondal
logoMay 28, 2025 09:06 ISTlogo 3 Min read

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