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Shilpashree Mondal

branded-content-scaledInsight

Branded content 2025: Where India is ahead, and where it needs to catch up

India’s creator scale, tentpole fluency and multilingual distribution put it ahead in volume and speed, but 2026 will be won on governance, measurement, CTV craft and commerce-linked storytelling

By Shilpashree Mondal
Dec 19, 2025 12:40 IST 8 Min read
Manisha KapoorNews
Influencer ad disclosures worsen in 2025: ASCI’s Manisha Kapoor
By Shilpashree Mondal
Dec 18, 2025 10:47 IST 2 Min read
ugc contentInsight
How festive-season content blurred the line between UGC and influence
By Shilpashree Mondal
Dec 15, 2025 16:18 IST 3 Min read
Niranjan-MondalSpotlight
Niranjan Mondal built 1.2 million followers with Bengali content and he’s blunt about why
By Shilpashree Mondal
Dec 12, 2025 11:32 IST 3 Min read
marketing creatorsInsight
How everyday creators now shape what India discovers, trusts and buys
By Shilpashree Mondal
Nov 28, 2025 12:49 IST 6 Min read
influencersInsight
This Diwali and wedding season, micro-creators did what big stars couldn’t
By Shilpashree Mondal
Nov 21, 2025 11:55 IST 5 Min read
Alishba KhalidNews
Pakistani influencer row hits Malabar Gold ‘hard’ on Dhanteras
By Shilpashree Mondal
Oct 20, 2025 12:59 IST 2 Min read
SRK MetaNews
SRK and Aryan Khan roll out India’s first Instagram ‘Secret Reel’ for The Ba**ds of Bollywood
By Shilpashree Mondal
Oct 13, 2025 20:14 IST 1 Min read
Indias-creator-economyInfluencer Marketing
Chtrbox listing shows influencer marketing is no more a side bet
By Shilpashree Mondal
Oct 03, 2025 11:12 IST 3 Min read
influencersInsight
When does controversy turn into bigger brand deals for influencers?
By Shilpashree Mondal
Sep 12, 2025 11:21 IST 3 Min read
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