Maaza’s new platform turns your small wins into animated stories

New Delhi:  Coca-Cola India’s mango drink brand, Maaza, has introduced “Meri Chhoti Waali Jeet,” a digital platform that uses artificial intelligence to spotlight everyday accomplishments.

The campaign was conceptualised by Ogilvy India under the OpenX collective from WPP. 

The platform allows users to upload a photo and share a brief story of a small personal achievement. In response, the platform generates a customised animated video in Maaza’s signature style, celebrating these ordinary yet meaningful moments.

The initiative focuses on highlighting routine successes that often receive little attention, from completing a delayed task, learning a guitar riff, to delivering a work presentation.

Ajay Konale, Director - Marketing, Nutrition Category, Coca-Cola India and Southwest Asia, said, “Earlier this year, we introduced a new positioning for Maaza, making it an impromptu treat for everyday small wins. With the launch of the ‘Meri Chhoti Waali Jeet’ platform, we’re taking that forward by deepening consumer engagement in a new-age format that’s intuitive, joyful, and socially shareable. As the digital lives of our consumers evolve, Maaza evolves alongside, staying true to its roots of delivering pure happiness while honouring their small but significant moments.”

Actors Genelia and Riteish Deshmukh have been brought on to front the campaign. The couple’s involvement reflects the campaign’s focus on appreciating everyday gestures and shared encouragement.

Genelia Deshmukh said, “Some of the most beautiful moments in life aren’t about the big milestones, but the small, unexpected wins like teaching my kids a new dance step or finally finishing a painting. That’s what ‘Meri Chhoti Waali Jeet’ is all about. As a mom, and working woman, I’ve learned to cherish every little victory. This platform is such a sweet way to celebrate those tiny wins that so often go unnoticed but mean the world.”

Riteish Deshmukh added, “We live in a world where the big moments get all the attention. But honestly, it’s the smaller ones like nailing a recipe or learning a new football trick that really lift your spirits. For me, sharing these everyday triumphs makes life more real, more connected. I love that Maaza is encouraging everyone to celebrate themselves, no matter how small the win might seem.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “Maaza’s association with the celebrations of small wins comes from the simple thought that in an increasingly complex world, Maaza believes in the power of simple joys to enrich our lives. This platform is a digital ode to the beauty of the ordinary, inviting everyone to recognise, appreciate, and share the moments that truly make them smile. It's about recognising every small victory that contributes to a larger sense of well-being and happiness.”

Watch the campaign films: