Influencer friends transform a Seychelles vacation into Miraggio’s ‘The Holiday’ capsule showcase

New Delhi: For its latest capsule collection titled ‘The Holiday’, Miraggio moved away from the conventional studio format and instead documented a real getaway. 

The campaign followed three real-life influencer friends, Vrinda, Gurleen, and Ravkirat, on a trip to Seychelles, where the collection was captured through an unscripted, travel-diary style narrative. What emerged was a blend of raw visuals, candid interactions, and spontaneous fashion moments, unfolding in real time.

Framed as more than just a product launch, the campaign explored themes of friendship, spontaneity, and escape. Shot against the backdrop of island beaches and coastal landscapes, the collection itself reflects this inspiration, with bags featuring elements such as raffia textures, nautical stripes, and rope detailing.

Rather than using models or a controlled shoot environment, the brand chose to work with three content creators who share an off-screen friendship. Their trip to Seychelles was used as the setting to showcase the collection in use through everyday moments, laughter, and shared experiences, allowing the collection to be seen in a more relaxed, informal context.

Speaking on the launch, Mohit Jain, Founder & CEO, Miraggio, said,“The Holiday began with a simple question: what if we didn’t just shoot a collection, but actually lived it? From the tactile textures of raffia to the emotional resonance of unscripted storytelling, this campaign was designed to evoke joy, movement, and connection. We wanted to step beyond aesthetics and craft a world where fashion becomes a feeling. This is our way of reminding everyone that sometimes the best memories are made when you let life happen, bags packed and friends by your side.”

Watch the campaign film: