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influencer

Jagannath Puri rath yatra Insight

Jagannath Puri Rath Yatra 2025 to become the new stage for influencer-brand collabs

After Maha Kumbh’s influencer surge, Rath Yatra emerges as the next frontier for creator-driven cultural marketing, said Shruti Chaturvedi, Founder of Chaaipani, which is the advertising and brand activation partner for the Jagannath Puri Rath Yatra 2025

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