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Akansha Srivastava

Dilfluencers-Campaign Insight

Zee’s TV characters become ‘Dilfluencers,’ influencing what you add to your shopping cart

Zee plans to tap into its diverse TV characters, such as homepreneurs, bankers, single mothers, and undercover cops, to create customised content for brands. This content will be strategically aligned with brand objectives and distributed across Zee platforms to engage audiences effectively

By Akansha Srivastava
Nov 21, 2024 10:35 IST 4 Min read
rural-creators1 Insight
How rural creators are rewriting the rules of digital stardom
By Akansha Srivastava
Nov 15, 2024 16:48 IST 9 Min read
Anurag Agnihotri Insight
BTS of Clinic Plus’ Beti bann ke aana: The magic lies in authenticity of the film, says Ogilvy’s Anurag Agnihotri
By Akansha Srivastava
Sep 24, 2024 12:54 IST 3 Min read
Sakchi Jain Spotlight
How this content creator outsmarted social media algorithms to amass 1.6 mn followers in just 8 months
By Akansha Srivastava
Jul 19, 2024 13:48 IST 2 Min read
Ashiish V Patil Interviews
Branded content is a fancy cocktail and content marketing morning coffee: Ashiish V Patil
By Akansha Srivastava
May 15, 2024 12:01 IST 6 Min read
Ashiish-V-Patil Interviews
Branded content is not ‘sprint’, but ‘marathon’, says Ashiish V Patil
By Akansha Srivastava
May 08, 2024 14:44 IST 6 Min read
Azazul Insight
Advertising will die; the future is about branded content: Azazul Haque
By Akansha Srivastava
Apr 24, 2024 08:33 IST 2 Min read
Colgate had dessert influencers brush Insight
Why Colgate had dessert influencers brush their teeth with sweets
By Akansha Srivastava
Apr 18, 2024 12:06 IST 3 Min read
beauty brands Insight
Why beauty brands should rethink their targeting strategy through influencers
By Akansha Srivastava
Apr 12, 2024 14:16 IST 2 Min read
Post Thumb Insight
How a content creator can make or break a brand
By Akansha Srivastava
Mar 01, 2024 12:21 IST 5 Min read
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