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Akansha Srivastava

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Jeevansathi aims to create content that tugs hearts: Himani Bahuguna on web series launch with TVF

In the quest to be present where the consumers are and engage with them, Jeevansathi has been producing a lot of snackable social media content, partnering with influencers such as standup comedians and poets and also experimenting with web series formats

By Akansha Srivastava
Feb 09, 2024 13:37 IST 3 Min read
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Brands lose 36% of influencer marketing budget to fake engagements bought by influencers
By Akansha Srivastava
Feb 02, 2024 10:23 IST 6 Min read
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CPE vs CPV vs CPS: What is the right model for influencers' payout?
By Akansha Srivastava
Jan 17, 2024 13:36 IST 6 Min read
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Marketing influencers: Merging creator economy with marketing, one reel at a time
By Akansha Srivastava
Dec 15, 2023 12:24 IST 13 Min read
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Why Indian comedy influencers are gaining popularity with brands and audiences
By Akansha Srivastava
Dec 15, 2023 12:24 IST 6 Min read
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How Omidyar Network India is riding on the power of audio content
By Akansha Srivastava
Dec 15, 2023 12:23 IST 5 Min read
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Things to keep in mind in brand-influencer partnerships this World Cup marketing blitz
By Akansha Srivastava
Dec 15, 2023 12:23 IST 2 Min read
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How content creators are shaping the future of sports coverage
By Akansha Srivastava
Dec 15, 2023 12:23 IST 6 Min read
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Navigating the social media content trendscape: A guide for brands and content creators
By Akansha Srivastava
Dec 15, 2023 12:21 IST 5 Min read
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Authenticity and originality triumph over social media content trends
By Akansha Srivastava
Dec 15, 2023 12:20 IST 6 Min read
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