Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Insight

Can YouTube’s Open Call fix influencer marketing’s mess?

YouTube’s new Open Call feature lets brands share briefs directly with creators, cutting out middlemen and speeding up deals. But does it really make influencer marketing easier, or just add more clutter?

Jun 27, 2025 13:54 IST logo

6 Min read

Photo3_Shubhranshu Singh

From mass media to micro trust, creators fuel commercial content: Tata Motors

By Lalit Kumar

Jun 06, 2025 11:43 IST logo

3 Min read

Music-licensing

A 15-second reel could land your brand in court

By Lalit Kumar

May 30, 2025 12:09 IST logo

6 Min read

creative-agencies-for-brands

Why creators are the new creative agencies for brands

By Lalit Kumar

May 23, 2025 10:19 IST logo

3 Min read

Nick and Carrie

Creator duo Nick and Carrie double down on long-form content, plan relationship talk show

By Lalit Kumar

Apr 29, 2025 12:03 IST logo

3 Min read

ROI nightmares from influencer collabs? Brands might be measuring it all wrong!

By Lalit Kumar

Apr 23, 2025 09:26 IST logo

5 Min read

What’s next for podcasts as content regulations loom?

By Lalit Kumar

Mar 31, 2025 19:50 IST logo

4 Min read

Shubham SInghal

The fight in influencer marketing is about recall, not just virality: Dot Media CEO

By Lalit Kumar

Mar 21, 2025 12:33 IST logo

5 Min read

Youtube channel

Dot Media to launch YouTube channels of Indian cricketers

By Lalit Kumar

Mar 19, 2025 11:10 IST logo

2 Min read

AI influencers, CPA, prompt engineering will fuel the future of content marketing: Vinit Karnik

By Lalit Kumar

Feb 14, 2025 10:12 IST logo

2 Min read