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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Cover-UGCInsight

The great ‘authenticity’ illusion inside modern UGC spectrum

From small cash rewards to product seeding and even AI-generated participation, UGC today has multiple faces: organic, engineered, systemic, and aspirational. It is no longer simply user-generated; it is ecosystem-generated

By Lalit Kumar
Oct 31, 2025 11:59 IST 6 Min read
Smit Shukla, Head of Philips Personal Health India Subcontinent at the Philips OneBlade Intimate launch eventInsight
Philips Personal Health ditches TV for creator-led storytelling and UGC-driven growth
By Lalit Kumar
Oct 14, 2025 09:08 IST 3 Min read
Shreyas-Mendiratta,-Vaibhav-Navlani,-and-Amulya-RattanInsight
Backstage or backseat? Snapchat’s pitch to creators faces reality check ‘behind the curtains’
By Lalit Kumar
Oct 01, 2025 09:08 IST 4 Min read
Bajaj-Autos-new-campaignNews
Bajaj Auto rolls out creator platform Pulsar Underground
By Lalit Kumar
Aug 04, 2025 13:17 IST 2 Min read
Cover-PodcastInsight
Rental Podcast Studios in India are gaining ground, but can buzz become big business?
By Lalit Kumar
Jul 18, 2025 14:00 IST 8 Min read
youtube-27Insight
Can YouTube’s Open Call fix influencer marketing’s mess?
By Lalit Kumar
Jun 27, 2025 13:54 IST 6 Min read
Photo3_Shubhranshu SinghInsight
From mass media to micro trust, creators fuel commercial content: Tata Motors
By Lalit Kumar
Jun 06, 2025 11:43 IST 3 Min read
Music-licensingInsight
A 15-second reel could land your brand in court
By Lalit Kumar
May 30, 2025 12:09 IST 6 Min read
creative-agencies-for-brandsNews
Why creators are the new creative agencies for brands
By Lalit Kumar
May 23, 2025 10:19 IST 3 Min read
Nick and CarrieSpotlight
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
By Lalit Kumar
Apr 29, 2025 12:03 IST 3 Min read
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