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Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Photo3_Shubhranshu Singh Insight

From mass media to micro trust, creators fuel commercial content: Tata Motors

In India’s rapidly digitising marketing ecosystem, storytelling is not just persuasive, but essential. To paint a picture of it, BuzzInContent.com spoke to Shubhranshu Singh, CMO - CVBU, Tata Motors

By Lalit Kumar
Jun 06, 2025 11:43 IST 3 Min read
Music-licensing Insight
A 15-second reel could land your brand in court
By Lalit Kumar
May 30, 2025 12:09 IST 6 Min read
creative-agencies-for-brands News
Why creators are the new creative agencies for brands
By Lalit Kumar
May 23, 2025 10:19 IST 3 Min read
Nick and Carrie Spotlight
Creator duo Nick and Carrie double down on long-form content, plan relationship talk show
By Lalit Kumar
Apr 29, 2025 12:03 IST 3 Min read
Hitharth Dadia Insight
ROI nightmares from influencer collabs? Brands might be measuring it all wrong!
By Lalit Kumar
Apr 23, 2025 09:26 IST 5 Min read
CoverPod Insight
What’s next for podcasts as content regulations loom?
By Lalit Kumar
Mar 31, 2025 19:50 IST 4 Min read
Shubham SInghal Insight
The fight in influencer marketing is about recall, not just virality: Dot Media CEO
By Lalit Kumar
Mar 21, 2025 12:33 IST 5 Min read
Youtube channel News
Dot Media to launch YouTube channels of Indian cricketers
By Lalit Kumar
Mar 19, 2025 11:10 IST 2 Min read
Vinit Karnik Insight
AI influencers, CPA, prompt engineering will fuel the future of content marketing: Vinit Karnik
By Lalit Kumar
Feb 14, 2025 10:12 IST 2 Min read
Celebrity-Dermatologists Insight
Traya finds success with podcasts, not ‘dying’ influencer marketing
By Lalit Kumar
Feb 06, 2025 09:03 IST 4 Min read
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