Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Insight

Lava’s recipe for branded content shifting from selling phones to telling stories

In a conversation with BuzzInContent.com, Puravansh Maitreya, head of marketing, Lava Mobile, shared how the brand wants to shift its content from being product-centric and rational to philosophical and meaningful

By Lalit Kumar