Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

Influencers at Maha Kumbh

Insight

Navigating the influencer tightrope at Maha Kumbh

For influencers, this cultural congregation seems to be a goldmine. But the Maha Kumbh can be a double-edged sword

Jan 24, 2025 13:05 IST logo

5 Min read

Lava’s recipe for branded content shifting from selling phones to telling stories

By Lalit Kumar

Dec 18, 2024 09:22 IST logo

3 Min read

Branded-content

Top branded content trends to watch in 2025

By Lalit Kumar

Dec 09, 2024 18:11 IST logo

4 Min read

Branded-content

Meme dreams, AI schemes, and minimalist extremes: Branded content trends 2024

By Lalit Kumar

Dec 06, 2024 13:36 IST logo

6 Min read