Lalit Kumar

Lalit Kumar is a Delhi-based news correspondent for BestMediaInfo. A relentless reader who believes every text tells a tale, he thrives on storytelling. From decoding campaigns to dissecting trends, he loves chronicling India’s buzzing media, advertising, and marketing scenes. With more than three years of experience in journalism and PR, he finds joy in devouring books, reports, and everything text.

ROI nightmares from influencer collabs? Brands might be measuring it all wrong!

Despite prioritising engagement, multiple brands, after investing in a high-engagement creator, are left with questions around the return on their investment. Measurement metrics that are currently dominating the discourses between a brand and a creator rely on reach, impressions, engagement, follower growth, conversions and sales. But do they hold ground?

Apr 23, 2025 09:26 IST logo

5 Min read

What’s next for podcasts as content regulations loom?

Mar 31, 2025 19:50 IST logo

4 Min read

Shubham SInghal

The fight in influencer marketing is about recall, not just virality: Dot Media CEO

Mar 21, 2025 12:33 IST logo

5 Min read

Youtube channel

Dot Media to launch YouTube channels of Indian cricketers

Mar 19, 2025 11:10 IST logo

2 Min read

AI influencers, CPA, prompt engineering will fuel the future of content marketing: Vinit Karnik

Feb 14, 2025 10:12 IST logo

2 Min read

Celebrity-Dermatologists

Traya finds success with podcasts, not ‘dying’ influencer marketing

Feb 06, 2025 09:03 IST logo

4 Min read

Influencers at Maha Kumbh

Navigating the influencer tightrope at Maha Kumbh

Jan 24, 2025 13:05 IST logo

5 Min read

Lava’s recipe for branded content shifting from selling phones to telling stories

Dec 18, 2024 09:22 IST logo

3 Min read

Branded-content

Top branded content trends to watch in 2025

Dec 09, 2024 18:11 IST logo

4 Min read

Branded-content

Meme dreams, AI schemes, and minimalist extremes: Branded content trends 2024

Dec 06, 2024 13:36 IST logo

6 Min read