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Content & Culture

From-digital-screens-to-Cannes-Film-Festival Content & Culture

From digital screens to Cannes Film Festival: Digital influence matches up to traditional stardom

Hamsini Shivakumar and Naheed Akhtar from Leapfrog Strategy Consulting dive into a semiotic analysis of Indian content creators’ presence at the Cannes Film Festival and discuss how brands can leverage the synergy of fashion, film, and content creators

By Hamsini Shivakumar
May 29, 2024 11:14 IST 3 Min read
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