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Content & Culture

Dad Content & Culture

How brands are revising narratives on fatherhood in content

Khushi Rolania and Hamsini Shivakumar of Leapfrog Strategy Consulting write about how brands are pushing for more expression from fathers and families in their content, especially around Father’s Day.

By Hamsini Shivakumar
Jun 28, 2024 11:00 IST 5 Min read
From-digital-screens-to-Cannes-Film-Festival Content & Culture
From digital screens to Cannes Film Festival: Digital influence matches up to traditional stardom
By Hamsini Shivakumar
May 29, 2024 11:14 IST 3 Min read
BJP-X-Congress Content & Culture
Decoding political symbolism in video campaigns of India’s political parties
By Hamsini Shivakumar
Apr 26, 2024 11:15 IST 5 Min read
WPL anthems Content & Culture
WPL anthems: A layered and new expression of feminine energy
By Hamsini Shivakumar
Apr 03, 2024 13:03 IST 5 Min read
Post Thumb Content & Culture
Brands champion self-love and inclusivity in this year's Valentine's Day content strategy
By Hamsini Shivakumar
Feb 23, 2024 12:25 IST 7 Min read
Post Thumb Content & Culture
The growing trend of brands harnessing ‘intertextuality' in their marketing tactics
By Hamsini Shivakumar
Jan 24, 2024 11:11 IST 6 Min read
Post Thumb Content & Culture
What makes commonplace English phrases turn into viral phenomena on social media?
By Hamsini Shivakumar
Dec 20, 2023 10:43 IST 10 Min read
Post Thumb Content & Culture
Can Shunya FIZZ bring back the ‘cool' quotient to fizzy drinks?
By Hamsini Shivakumar
Nov 29, 2023 12:03 IST 5 Min read
Post Thumb Content & Culture
Deodorant marketing: The scent of gender biases
By Hamsini Shivakumar
Nov 17, 2023 15:07 IST 6 Min read
Post Thumb Content & Culture
From breaking news to marketing the moment: The GenZ way of seeking information
By Hamsini Shivakumar
Nov 01, 2023 10:52 IST 8 Min read
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