New Delhi: Battlegrounds Mobile India (BGMI), the online multiplayer game, has launched new anthem on Father’s day with Indian dads taanas.
Conceptualised by Creativeland Asia, the campaign run by BGMI on Father’s Day invited players to submit voice notes of their fathers delivering their roasts and transforming them to an anthem.
“Father’s Day is about celebrating the quirks and idiosyncrasies that make our Indian dads special,” said Prateek Kole, Senior Marketing Manager, Krafton. “Our ‘BaapGMI Anthem’ is a heartfelt tribute to the dads who add flavour to our gaming experience. It’s a gift to celebrate the humor and love that dads bring to our lives, virtual and otherwise.”
Shyam Nair, Executive Creative Director, Creativeland Asia, said, “Game music is a big deal for BGMI players—it sets the mood and gets them pumped while gaming. But let’s be real, there’s nothing quite like your dad’s shudh desi taane to really get you going. This Father’s Day, we asked our fans to share their actual tanaas from their dad’s as voice notes, and we turned them into an epic anthem. Talk about motivation!”
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