BGMI brings back ‘The Final Mahayuddh’ with top 20 creators and fan teams

New Delhi: KRAFTON India has announced the return of its creator-led tournament for Battlegrounds Mobile India (BGMI), with the final season of its popular Mahayuddh campaign. Titled The Final Mahayuddh, the initiative runs from July 22 to August 19 and features 20 of India’s most-followed BGMI content creators, supported by their fan communities in a collaborative tournament format.

A new campaign film, produced in partnership with creative agency tgthr, supports the initiative under the theme #EverythingIsFairInMahayuddh. Through satire and exaggerated depictions of rivalry, the film highlights the emotional investment of fans and the unpredictable dynamics between competing creators.

“We had an amazing response to Season 1 and Season 2 of BGMI Mahayuddh. Hence, for the third season, it was only appropriate to go with a creative film to kickstart the campaign. A hilarious portrayal of rivalry and antics among the competing influencers, the campaign helped us gain significantly higher numbers from the previous seasons,” said Srinjoy Das, Associate Director of Marketing, KRAFTON India.

The current season introduces a revised format that integrates fans into the gameplay outcome. Each creator is paired with members of their fanbase, and in-game progress, including wins like Chicken Dinners and other match achievements, contributes points toward the team’s overall standing. The structure places equal emphasis on creator skill and fan engagement, shifting the experience from a spectator-based event to an interactive, collective competition.

“With Mahayuddh, we wanted to go beyond gameplay and bring the spirit of BGMI fandom alive. The idea was to dramatise the lengths fans would go to for their favourite gamers, where even friendships are tested, and every Chicken Dinner counts. 

#EverythingIsFairInMahayuddh captures this tension with humour, while positioning The Final Mahayuddh as the ultimate fan-fueled battleground. It's a campaign built on the energy, rivalry, and loyalty that make the BGMI community what it is,” said Vibhor Yadav, Regional Creative Officer,  North and South, tgthr.

Watch the campaign films: