BIG FM and Adani Group present ‘Story of Suraj’ to promote solar energy

New Delhi: BIG FM has collaborated with the Adani Group on the campaign ‘Story of Suraj’, an initiative highlighting the potential of solar energy. The initiative spanned 39 cities, integrating radio, digital, and on-ground activities to reach communities across India.

The first phase included a nationwide content roadblock on radio, with over 80 RJs producing more than 250 content pieces, reaching an estimated 2.91 crore listeners. The campaign was further amplified digitally, generating over 21 million impressions across BIG Live and the RJs’ social media platforms.

The on-ground component included the world’s first dual-city solar-powered live radio broadcast, with studios in Delhi and Pune operating entirely on solar energy. This effort was recognised by both the Asia Book of Records and India Book of Records.

On the campaign, Sunil Kumaran, CEO of BIG FM, said, “The ‘Story of Suraj’ campaign is a testament to how creativity can drive a meaningful change. At BIG FM, we’ve always championed stories that resonate and this collaboration with Adani Group allowed us to deliver the message of sustainability in powerful new ways. From creating the world’s first dual-city solar-powered broadcast to earning recognition in the Asia Book of Records and the India Book of Records, the campaign set new benchmarks in purpose-driven innovation. These milestones prove that when purpose meets innovation, the impact can extend far beyond the airwaves.”