Bingo Tedhe Medhe and Zepto bring creators together for India's quirky Fake Shaadi

New Delhi: Bingo! Tedhe Medhe and Zepto celebrated a “Fake Shaadi” in Delhi, blending wedding aesthetics with a social event for friends, creators, and Gen Z audiences.

Held on October 31 at Chhatarpur Farms, the event recreated a Bollywood-style wedding with sangeet lights, mehndi corners, photo opportunities, and buffet-style food counters. Despite the wedding-like atmosphere, no actual marriages took place, reflecting a growing trend of ticketed, over-the-top “Fake Shaadi” experiences popular among young audiences seeking memorable, shareable moments.

Bingo! Tedhe Medhe engaged attendees with a themed chaat stall offering items such as Baraati Bhelbarood, Phera Papri Twist, and Sangeet Shots. As the dhols played, a viral Tedhe Medhe anthem prompted dance performances, flash mobs, and influencer participation, creating a lively, content-driven environment.

“The Zepto Great Indian Fake Shaadi brought together brands, creators, and communities in a truly engaging format. Our collaboration with Bingo! Tedhe Medhe added a playful and flavourful dimension to the experience. It’s a great example of how brands can creatively connect with audiences through culture-driven experiences,” said Chandan Mendiratta, Chief Brand Officer at Zepto.

“At Bingo! we’ve always believed that snacking is more than just food, it’s an emotion. Partnering with Zepto’s Great Indian Fake Shaadi allowed us to bring that emotion to life. The collaboration perfectly captured our brand’s quirky, fun and spontaneous spirit,” said Suresh Chand, VP & Head of Marketing, Snacks, Noodles & Pasta, Foods Division, ITC.

The event highlighted how experiential marketing and cultural trends are shaping youth engagement, turning familiar wedding elements into an interactive, social, and shareable occasion. From flash mobs to themed snacks, the “Fake Shaadi” offered participants a playful, immersive experience while showcasing how brands and creators can integrate into cultural moments.

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