Bobby Deol spotlights internal struggle that comes with modern masculinity

New Delhi: Beardo has launched its latest brand film featuring Bollywood icon Bobby Deol. The film aims to challenge the outdated narratives around masculinity.

The campaign “Unfiltered. Untamed. Unstoppable,” positions Beardo as a brand that stands for individuality and strength. 

Siddharth Vaya, Chief Brand Officer at Beardo, said, “Bobby Deol is an icon who embodies the true values and ethos of Beardo — being unfiltered, untamed, and unstoppable. He represents timeless charisma and a strength that aligns with our vision of redefining what it means to be a real man.”

The campaign film aims at the conflicting expectations placed on men, putting a focus on the internal struggle that comes with modern masculinity. The film, through its narrative, calls on men to reject societal labels and embrace their true and unfiltered selves. 

Deol, while speaking about the film, said, “ It stands for being unapologetically you. It celebrates masculinity that doesn’t need to shout to be heard — raw, confident, honest, and real. I’m proud to represent a brand that encourages men to be both strong and self-aware.”

Watch the film here: