BrandMusiq and Federal Bank collaborate for ‘Rishta Anthem’

Delhi: BrandMusiq has announced  a collaboration with Federal Bank, resulting in the creation of the “Rishta Anthem.” 

The musical logo was previously created by BrandMusiq for Federal Bank. 

Federal Bank's call for nominations saw responses from employees working at various offices across the country showcasing their singing and musical talents. After a selection process, five singers and four instrumentalists across different offices were chosen.

MVS Murthy, CMO, Federal Bank said, “BrandMusiq helped us put a song and dance to our everyday work, literally. Our MOGO® which has now morphed into an anthem can be strung or tapped to a beat. It is a musical personification of a banking day as much as an amplification of an economy that’s throbbing to grow.”

Rajeev Raja, Founder and Soundsmith, BrandMusiq, expressed his delight, stating, “It was a pleasure to create an Employees' Anthem based on our original sonic identity created for Federal Bank on World Music Day. It just shows how a sonic identity can be used to engage with different stakeholders in so many different ways, enhancing the emotional equity of the brand every time.”