BREEZER launches new brand platform 'BREEZER Tribe' blending fashion, music, and community

New Delhi: BREEZER has introduced a new brand initiative called BREEZER Tribe, aimed at creating a space that brings together fashion, culture, and community, with a focus on self-expression and interpersonal connection. The launch comes in the run-up to Friendship Day and centres around celebrating personal bonds, both offline and online.

At the core of the initiative is a newly unveiled merchandise line that reflects themes of individuality, creativity, and collective identity. Designed with bold colours and expressive patterns, the collection echoes BREEZER’s established visual aesthetic and targets a generation seeking authenticity and style in their self-representation.

Accompanying the launch is a music video titled 10'1, which features a cast of young artists and influencers who represent the brand’s broader ethos. The video includes appearances by television personality and fashion figure Uorfi Javed, DJ and content creator Dev Raiyani, actress Chum Darang, Kannada rapper Rahul Dit-O, music producer Zero Chill, and hip hop artist Yashraj.

Speaking about the platform, Daksh Bhardwaj, Brand Manager at BREEZER, said, “With BREEZER Tribe, we’re creating a space full of good vibes, bold looks, and real connections. It’s where young India can show off their style, have fun, and just be their unfiltered selves. With playful designs, vibrant energy, and a beat you can’t ignore, it’s where self-expression turns into celebration.”

According to the brand, BREEZER Tribe will continue to roll out exclusive merchandise releases, collaborations with creators, and live experiences across different parts of the country. The initiative seeks to position itself at the intersection of youth culture and brand engagement.

Watch the film: