BREEZER launches full-time content creator programme for Gen Z

New Delhi: BREEZER has announced the launch of a full-time content creator programme as part of its recently introduced platform, BREEZER Tribe. The initiative invites individuals aged 21–25 to collaborate directly with the brand’s creative team and contribute to its youth-focused content strategies.

Described as a move to bring young creators into the brand’s inner circle, the programme has been co-developed with Only Much Louder (OML), a creative and entertainment business network. Participants will be expected to create regular content across formats, cover live events, and spend part of their week at BREEZER’s headquarters.

As part of the onboarding process, applicants are required to submit a creative reel and a content idea, with no requirement for formal résumés or cover letters.

According to Daksh Bhardwaj, Brand Manager, BREEZER, “With BREEZER Tribe, we’re not just looking for content creators, we’re building a community of cultural contributors who truly embody the spirit of today’s youth. We want to empower young voices, celebrate their creativity, and give them a platform to co-create the next wave of culture with us. That’s why we’re keeping the application process simple and real—no résumés or cover letters, just a creative reel that reflects who you are and a content idea you’re excited to bring to life as part of the BREEZER Tribe. If you’re ready to keep it real and make your mark, we want you in the Tribe.”

A recent study conducted by BREEZER and OML on Gen Z behaviour found that 55 % of respondents felt braver expressing themselves on Instagram than in real life, while 35 % preferred small gatherings, and 30 % opened up most in shared spaces. The brand says the insights have informed the structure of the programme and the kind of content its members will be encouraged to create.

Under the initiative, selected Tribe members will:

• Post three or more reels or static content pieces weekly
  
  

• Share behind-the-scenes content and track trending formats
  
  

• Provide live coverage of BREEZER events
  
  

• Collaborate in-office with the brand’s creative team two days a week
  
  

• Engage with youth communities both online and offline