Campus Activewear and Terribly Tiny Tales launch Instagram micro-drama for Gen Z

New Delhi: Campus Activewear has partnered with Terribly Tiny Tales (TTT) to launch a social storytelling series exploring how young India moves, expresses itself, and pursues its ambitions.

Titled Five, Six, Seven, Ate!, the 15-part Instagram microdrama is set in the world of competitive dance. The series follows four young women as they chase their dreams, navigate friendships, and carve their own paths in a fast-moving world. Each episode, under two minutes, combines emotion with energy, highlighting ambition, individuality, and the subtle bonds that sustain people through challenges.

At its core, the series reflects Campus Activewear’s Move Your Way philosophy, focusing on confidence, creativity, and the determination to keep moving.

Prerna Aggarwal, Chief Innovation Officer, Campus Activewear, said, “Gen Z connects most deeply with stories that feel real and unfold in the spaces they inhabit, especially social. Partnering with TTT was a natural step for us, to create narratives that reflect the world our consumers live in. This microdrama brings both our philosophies ‘Move Your Way’ and ‘You Go, Girl’ alive in a way that’s instinctively social, emotionally honest, and reflective of how young India tells its own stories today.”

Anuj Gosalia, Founder & CEO, Terribly Tiny Tales, added, “TTT has always been about stories that feel like they belong to you. Collaborating with Campus felt seamless, both of us speak to the same world, one that’s expressive, curious, and constantly evolving. It’s not content for Gen Z; it’s storytelling from their world.”