Campus explores AI storytelling with AI influencer Radhika Subramaniam

New Delhi: Campus Activewear, a major Indian sports and athleisure lifestyle brand, has collaborated with India’s first AI travel influencer, Radhika Subramaniam, for a six-day campaign. 

This initiative marks one of the earliest uses of AI-led storytelling by a footwear brand in India, reflecting the brand’s efforts to connect with Gen Z and millennial consumers through digital-first narratives.

The collaboration highlights Campus’ philosophy of “Move Your Way” by demonstrating how technology and creativity can intersect to showcase individuality. Radhika, an AI influencer whose journey centres on exploration and self-expression, presents a story that blends travel, culture, and discovery, reflecting broader cultural shifts in digital storytelling.

Radhika’s narrative follows her departure from a conventional corporate path to embrace travel, culture, and self-discovery. From paragliding to exploring local markets and culinary trails, the campaign emphasises how movement can serve both as self-expression and as a journey of personal exploration.

Watch the campaign films:

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A post shared by Radhika Subramaniam (@indiawithradhika)

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A post shared by Radhika Subramaniam (@indiawithradhika)