Collective Media Network introduces AI-led spiritual rock band ‘Trilok’

New Delhi: Collective Media Network, part of the Collective Artists Network, has launched artificial intelligence-driven spiritual rock band. Called Trilok, the project combines Indian spiritual elements such as chants, mantras and traditional motifs with the structure and energy of contemporary rock music, using AI-generated vocals, lyrics and visuals.

Developed in-house by Collective’s AI innovation lab, previously behind virtual personas like Kavya Mehra and Radhika Subramaniam, Trilok is designed to function not as a background music experiment, but as a performative and culturally referential digital band. The debut single, Achyutam Keshavam, is now available across YouTube, Instagram, and major streaming platforms, accompanied by stylised visuals that introduce the AI-generated band members.

“Trilok is what happens when you let technology channel something deeper and express it through a traditional rock lens. It’s India’s sonic past reassembled for a future audience,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network. “This is a deeply personal project, it takes me back to my college band days. I just hope it hits listeners with the same kind of meaning and memory,” he added.

Each band member is created as a digital character, with the project combining AI tools and human guidance across formats including music and visual media.

“Trilok wasn’t just created to drop music, it was built to spark discovery, community, and conversation across platforms,” said Sudeep Lahiri, Head of Channels and Distribution at Collective Media Network. “We approached this band like we would a pop-culture property that has character arcs, immersive content, and a strong distribution engine behind it. Every track, visual, and post is part of a larger universe we’re shaping. We see Trilok not just as a band, but as a format that lives across music, story, and fandom.”

Subramaniam added, “We’re not pretending Trilok isn’t AI, that’s the point. The bandmates are fully digital characters, each with their own identity, personality, and journey. We’re building something that goes far beyond music, this is a new genre, a new storytelling format. I’ve always believed technology is a friend and not a foe and it should fuel creativity.”

Watch the music video: