Crocs onboards influencers to 'Splash Your Style' this monsoon

Delhi: Crocs has unveiled its new campaign, ‘Splash Your Style.’ 

This campaign targets Gen Z with a blend of music and dance. The campaign teams up with Quickstyle, along with Indian influencers Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, and Aakash Thapa.

Conceptualised and produced by Kulfi Collective, the campaign film portrays each artist dancing their way through the monsoon in their distinct styles. The film opens with a spontaneous rain shower. Each dancer, wearing colorful Crocs with personalized Jibbitz charms, expresses the joy of the Indian monsoon—through playful puddle jumps, romantic bus stop duets, or energetic café performances. 

The campaign is accompanied by a special rendition of ‘Barso’ by Ritviz.

Commenting on the new campaign, Yann Le Bozec – Crocs EMEA/LATAM/INDIA and Hey Dude International Marketing Vice-President, said, “Monsoon season is a unique cultural moment, filled with significance, that deeply connects with our audience. Our new campaign is crafted to honor this lively season and perfectly aligns with our brand's vision of promoting genuine self-expression and comfort. Through music and dance, and by partnering with popular local figures, we're engaging with Gen Z in a way that is authentic, engaging, and reflective of their dynamic spirit. This campaign highlights our commitment to creating meaningful connections and celebrating individuality through every splash.”

Mitali Sharma, VP Production at Kulfi Collective, shared her enthusiasm for the campaign, saying, “With ‘Splash Your Style,’ we wanted to capture the spirit of the monsoon season and the individuality that Crocs celebrates. By blending dynamic dance sequences with the unmistakable joy of rain, we've created a campaign that not only highlights the versatility and fun of Crocs but also resonates deeply with their young audiences across India. This film is a testament to the power of music, movement, and unfiltered self-expression. At Kulfi Collective, we pride ourselves on creating culture-shaping content, and with this campaign, we're redefining how brands can connect with their audience through authentic, vibrant storytelling.”

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