Dabur’s 'AchhaiKaChatkara' celebrates society’s unsung heroes

Delhi: Dabur Hajmola, a digestive from the house of India’s Science-based Ayurveda Company Dabur India aims to pay tribute to the unsung heroes of our society through its campaign "Achai ka Chatkara.” The latest video showcases the story of Dorris Francis, a 64-year-old traffic manager who has dedicated her life to her work.

Francis’ life took a tragic turn 14 years ago when her daughter lost her life at a busy traffic junction. Instead of succumbing to grief, Francis decided to turn her personal loss into a beacon of hope for others. Every day, she can be seen managing traffic at the same junction with nothing but a smile and determination. Francis’ selfless act of managing traffic has touched the lives of many and inspired countless others. Her story is a testament to the power of resilience and the impact one person can make in their community.

Ajay Singh Parihar HOD Marketing OTC, Dabur India, said, “We believe in celebrating the unsung heroes of our society who inspire us with their resilience and determination. Through our campaign 'Achai ka Chatkara', we aim to showcase the stories of these everyday heroes who have overcome challenges and made a positive impact in their communities. We are proud to feature Dorris Francis in our latest video and hope that her story inspires others to spread goodness and kindness in their own unique ways.”

Through this campaign, Dabur Hajmola celebrates the unsung women among us who make the world a better place, one day at a time. Francis’ selfless act of managing traffic has touched the lives of many and inspired countless others. Her story is a testament to the power of resilience and the impact one person can make in their community.

Parihar added, “We, as responsible citizens, can take a step in serving society and create change by doing something impactful to the lives of people. We must take a moment and thank all the unsung heroes and sheroes for their kind service by echoing their efforts to make the world a better place to live in. Dabur Hajmola urges all to bring forward the untold stories of these heroes with #AchhaiKaChatkara, intending to feature the deserving stories on their Instagram handle @hajmolaindia as a token of gratification.”