Deconstruct to do a 24-hour live conversation with dermatologists on October 10

New Delhi: Deconstruct Skincare has launched Dermathon, a 24-hour, nonstop live conversation with dermatologists. 

The initiative is officially registered with GUINNESS WORLD RECORDS Title Attempt for the Longest Skincare Livestream, with official adjudicators overseeing the effort.

Deconstruct said that this will be the first attempt to set a title in this category..

The event will run for 24 hours on YouTube Live, enabling people to interact with dermatologists in real time through comments. 

Audiences can tune in at 11 a.m. on October 10, with the stream running continuously for 24 hours, to get their everyday skincare doubts addressed at no cost. 

The conversation will feature 24 dermatologists covering key skincare concerns, sharing expert advice, and responding to real-time questions in the comments.

Malini Adapureddy, Founder and CEO of Deconstruct Skincare, said, “In countless consumer conversations, we’ve heard the same frustrations: confusion about skin conditions, overwhelm with product choices, uncertainty around treatments, and limited access to dermatologists, especially outside major cities. The 24-Hour Dermathon addresses this head-on, removing all barriers to participation. Over the course of a full day, expert dermatologists will cover 24 critical skincare topics that people most often struggle with, while also taking live queries from viewers nationwide. It’s not just about answering questions, it’s about breaking myths, democratising expert advice, and proving that dermat-first skincare is more than a promise; it’s our practice. 

As part of the campaign, Deconstruct has unveiled a hero film that cleverly transforms everyday “24s” into a teaser for the upcoming 24-Hour Dermathon, a first-of-its-kind live skincare event and historic GUINNESS WORLD RECORDS® attempt. 

Opening with a playful nod to the TV series 24, the 30–40 second digital film strings together real-world cues such as a table reservation, a racing car number, and a phone screen, all marked “24”, to spark curiosity and anticipation. The montage builds rhythmically before revealing the core message:

“All your skincare questions. Answered. LIVE.”

“24 Hours. 24 Dermats. Zero Fees. Be part of a world-record attempt.”

The film dramatises everyday skincare doubts through fast-paced visuals and striking text sequences, positioning the Dermathon as a landmark 24-hour live event where dermatologists will answer real-time skincare questions, empowering beginners to make confident skincare choices. It has been released across social and digital platforms and will be amplified through paid media and influencer collaborations leading up to the Dermathon on October 10–11.

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The creative concept and production have been executed entirely in-house by the Deconstruct team.