DSP Mutual Fund and Bandstand Collective release branded short film ‘Salute’

New Delhi: DSP Mutual Fund and Bandstand Collective have released a new branded short film titled “Salute”, continuing their creative partnership focused on humanising finance through storytelling. 

The film, developed by Bandstand Collective’s in-house agency, Tune, draws attention to the role of Mutual Fund Distributors (MFDs) and their often-overlooked contributions to long-term financial planning.

Salute highlights the work of MFDs professionals who often operate quietly behind the scenes, supporting clients in achieving financial security. It seeks to bring visibility to those who assist families in navigating the complexities of financial planning without public recognition.

"MF Distributors & Investment Advisors are unsung heroes who quietly elevate the financial futures of countless families. With 'Salute', we wanted to re-shine a light on the impact they have on people who trust them, especially in the crazy world of D-I-Y where only success stories surface & get shared.

At DSP, our endeavour is to keep trying to bring a human touch to finance, to make it personal, relatable, and real. Over the years, with Bandstand Collective, we’ve been able to tell many stories that go beyond numbers—stories of trust, responsibility, and deep care.," said Abhik Sanyal, Senior Vice President and Head of Marketing at DSP Mutual Fund.

The collaboration between DSP and Bandstand Collective has previously led to campaigns such as “Dancing Uncle is Back,” “The Neighbour We Didn’t Know We Needed,” and “Stranger on the Bench.” These projects have been known for replacing the traditionally data-heavy approach to financial communication with narratives grounded in emotion, trust, and everyday experiences.

Tuhin, Co-founder and Chief Creative Officer at Bandstand Collective, said, "Our work with DSP Mutual Fund has always been about going beyond the numbers and focusing on content that can touch hearts. A lot of credit goes to the team behind the brand for backing the right content and giving us the freedom to create relatable stories. With ‘Salute,’ we wanted to give voice to the silent architects of financial security the MFDswho rarely get the recognition they deserve."

Watch the short film: