Duolingo English Test showcases testimonials of 6 students on 'Why I Took the DET'

Delhi: The Duolingo English Test (DET), an English proficiency assessment for international students and institutions, launched its 'Why I took the DET’ campaign with a series of films highlighting how the test is a game-changer for study abroad aspirations. 

Produced by Supari Studios, the campaign features testimonials from six students.

The films share stories from test-takers from across regions - Murrad, Pragya, Rahul, Rushil, Naveen, and Rushikesh, all with different aspirations. 

Tara Kapur, Marketing Head for Duolingo English Test in India, said, “There's no better way to showcase one's product than to have consumers talk about it and share their experiences. That’s why we decided to be extremely direct and showcase a range of students from across India, and have them share their DET stories. Ultimately the Duolingo English Test is just one step in a student’s application process for studying abroad, and we want to make sure that we are providing students with a bridge to higher education, instead of being a barrier in that journey. This campaign comes at a perfect time, as many students are gearing up to submit their applications for the spring intake at universities in the US."

Manoti Jain, COO, Supari Studios, said, “At Supari Studios we aimed to ensure that we enable the brand's vision to capture student success stories. Every year thousands of students around India take the DET. One of our happy tasks was to sift through these and identify a diverse set of students who had their unique challenges and were ready to share their experiences of the test with us. Our approach was to not have the students read out from scripts but to ask them questions and try to capture actual testimonials. This ensured a very natural and conversational flow to the creative process, as well as real, authentic storytelling. We hope that these student success stories will inspire many more students in India to take the leap and pursue higher education; and for the DET to continue to be a part of their journey!” 

As the final stage, the DET is hosting a Study Abroad Event in Hyderabad on August 4, 2024. 

Bhavya Khurana,  Vice-President - Media, Digitas India, said, “Recognising the strong volume of US test takers across Andhra Pradesh and Telangana, we prioritized our investments to deliver comprehensive omnichannel exposure in these regions. This hyperlocal approach includes Out-of-Home (OOH), Print, Digital, and even on-ground events to achieve incremental and influential reach among study-abroad aspirants.”