Foxtale’s ‘No Fox Given’ highlights conversation on beauty and identity

New Delhi: Foxtale launched the ‘No Fox Given’ show in Mumbai as a live event, but it grew into a wider cultural conversation around beauty, identity, and self-worth. 

Led by comedians Swati Sachdeva, Shashi Dhiman, and Apoorva Mukhija (The Rebel Kid), the show featured honest stories about skin and self-image from both performers and everyday women. It sold out in less than 24 hours, with a waitlist quickly forming, showing strong interest in open and relatable storytelling.

Online, the show expanded well beyond its physical venue. Branded content around No Fox Given gathered more than 20 million organic views across platforms, sparking ongoing digital conversations around themes of self-acceptance. Viewers described the show as “relatable”, “freeing”, and “the most honest thing beauty has seen in a long time”.

Community engagement was a notable element, with 7,233 women interacting through submissions, reactions, and storytelling. Many of them participated in public beauty conversations for the first time, moving away from filter-led narratives. Sentiment analysis indicated 93% positive response.

The impact also reflected in traffic and sales metrics. During the campaign window, Foxtale recorded a 26% increase in total website sessions, with organic traffic rising by approximately 50%, equating to over 2.5 lakh new visits. Unique visitors were up by around 27%, and the brand saw a 4% growth in new customers.

Anindita Biswas, Chief Strategy Officer at Foxtale, said the intent was not to create a conventional campaign but to hold space for women’s lived realities. “With No Fox Given, we weren’t trying to start a campaign, we were holding space.

This was for every woman who’s been told to shrink herself. We used comedy, community, and candidness to flip the script – because beauty isn’t about being flawless. It’s about being fearless. And one day we hope and aim to make this into a yearly movement that celebrates women across spheres. Our stats prove that this indeed was needed and that women are ready to join movements that completely resonate with them.”

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